Industry leaders and celebs supporting youngsters getting into STEM
TeenTech was founded by former BBC Tomorrow’s World presenter Maggie Philbin
to get young people excited about careers in STEM subjects and signpost them towards dynamic and rewarding careers in field of science, technology, engineering and maths. Their annual awards recognise amazing ideas from young people that make life ‘better, simpler or easier’.
We worked with organisers to review each of the finalists’ entries in order to tease out the most unusual and interesting inventions to build a news story around – everything from a cancer-detecting bra, to a biodegradable fishing net, to Bluetooth speakers made entirely from obsolete books and vinyl records.
We created our media story around the awards day at the UK’s home of science, the Royal Society, ensuring the event was on the radar of all national and broadcast media, invited key technology, education and national press to attend, and fed stories and designs through to press live on the day.
In a bid to capitalise on the news of the event winners, we ensured a quick turnaround of winners’ stories to send to regional media in each school’s local area.