Summary

A celebratory and revelatory series of films- and a campaign to find them an audience- that shone a light on the role the Church in Wales has played in people’s lives for the past 100 years, looking forward to a bright future. 

Objectives
  • To celebrate the Church's centenary through a series of films that captured its journey over the past 100 years
  • To showcase the work the Church does in communities across Wales today 
  • To show how the Church collaborates with a broad and diverse range of partners to find new audiences.
  • To find the films an audience through a seeding campaign across PR and social. 
Results
  • The first film reached an online audience of 700k+ people
  • This launch film was viewed over 565k times 
  • Media coverage was secured with BBC Wales Today TV and across MediaWales titles
  • The launch film created over1000 clicks to the Church in Wales website 
700k+
Reach of launch film
Over 565k
Views of launch film
1000+
Click throughs to website
9k+
Online engagements
How we did it?

We launched the centenary campaign with a modern take on a classic nursey rhyme, which provided the narrative for the role the Church in local communities throughout Wales. As well as filming numerous wedding, baptisms, and services, we also captured puppet shows, dementia cafes, after school clubs, and monastic singing as well as lighting up St. Tysilio on Church Island on the Menai Strait in the dark of night.

 

We created a social media campaign to promote the centenary film to different audiences across Facebook, Instagram and Twitter, along with an accompanying PR campaign which secured TV coverage on BBC Wales and with Media Wales.

 

To tell the story of the Church’s history, we sent Church historian Reverend Dr Trystan Owain Hughes back in time to when it all began in 1920. The video takes you through the history and work that has been done over the last 100 years, through World War Two, to one of Wales darkest days the Aberfan disaster and to the present day.

We rethought how people could celebrate the most important of Christian festivals during Covid-19, beaming an Easter Service from Brecon Cathedral with the Archbishop of Wales into the homes of churchgoers through a live stream, meaning an Easter like no other didn’t pass without Mass. And we collaborated with members of the Llandaff diocese, to tell the story of The Passion in a modern way using an extract from “The Street Bible”.

We created a short documentary about the Church’s working helping Syrian refugees in Abergavenny.

We collaborated with gospel and grime artist Guvna B where he wrote an original track for the Church’s 2020 advent celebrations, adapted from a gospel passage on the theme of light in darkness.