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The Week That Was #300… 5 peeks behind the week at Working Word


Encouraging Britons to change careers and go into fostering. We take a look back at Be Cymru’s historical 2021. On the hunt to find Wales’ next pop superstar for Dydd Miwsig Cymru. Achieving the Welsh Blood Service’s donation goals through Blood, Sweat and Cheers. Happy new year from all at Working Word!


1. Encouraging Britons to change careers and go into fostering 


With more than half of Britons intending to make changes to their careers because of the coronavirus pandemic, we have been working with our client, Five Rivers Child Care and its partner agencies, to launch a campaign encouraging people across England to consider a rewarding career in fostering.

As part of our campaign, which launches next week, we will be sharing the stories of these foster carers in the hope of encouraging others to think about doing the same. Watch this space as we provide coverage and interview updates throughout the campaign!


2. Looking back at Be Cymru’s 2021 highlights

During the last week of 2021, we created some engaging content for Be Cymru’s Instagram channel that reflected on the most memorable moments and achievements of the last year for Cymru and the women’s game generally. From record match attendances and Cymru finishing the year second in its group in the women’s World Cup qualifiers, to inspiring even more women and girls to play football, our content highlighted just how exciting 2021 was.


3. Launching the search to find Wales’ next pop superstar for Dydd Miwsig Cymru 

With Dydd Miwsig Cymru just around the corner on Friday 4th February, to celebrate the day, we’ve launched a competition for primary school children to find Wales’ next pop superstar. Ysgol Pop asks individuals or groups to write the verse and chorus of a pop song using as much Welsh as possible, where children are encouraged to practice at home with their parents so non-Welsh speaking parents could benefit from learning the words too. We’ve been working with singer-songwriter Eädyth to launch the competition, who has helped us to create some resources for schools including a video on her top tips for writing lyrics.


4. Achieving the Welsh Blood Service’s donation goals through Blood, Sweat and Cheers 

Nothing gets the blood pumping like taking part in your favourite activity. In 2021, on behalf of our client the Welsh Blood Service and in partnership with FAW’s JD Cymru Leagues and Genero Adran Leagues we had the pleasure of raising awareness around vital blood donations and their ability to save thousands of lives through the Blood, Sweat and Cheers campaign.

Every club in the JD Cymru Leagues has engaged with the campaign to date, with over 300 fans donating which could go on to save over 1000 lives in Wales.

In 2022, we continue racing towards our goal of uniting football clubs and raising blood donation figures across Wales through the Blood, Sweat and Cheers campaign, which – having caught the attention and support of former Wales midfielder Owain Tudur Jones -  encourages football fans across Wales to support their local clubs and wider communities in a new way - by giving blood. Using our informative stakeholder packs, football clubs like Newton FC, continue to save lives in their local community and support the Welsh Blood Service reach their daily goals.


5. Happy new year from all at Working Word!

It’s a new year and we have already hit the ground running with lots of exciting new client campaigns and projects kicking off this week which we are definitely going to be telling you all about very soon! We’ve also got lots of amazing new clients who we have started working with in recent weeks and who we couldn’t be more thrilled to have onboard. It’s going to be another busy year – just how we like it!