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The Week That Was #299… 5 peeks behind the week at Working Word


Feeling festive with Dydd Miwsig Cymru. Celebrating a Coleg y Cymoedd learner for their literary achievement. Welsh children’s bike manufacturer sees global growth. Professor Steve Davies takes a holistic approach to aesthetics. And finally… Nadolig Llawen i bawb!


1. Feeling festive with Dydd Miwsig Cymru

We’ve been getting in the festive spirit on the Dydd Miwsig Cymru-Welsh Language Music Day campaign with a Christmas edition of our series Behind the Miwsig. Aimed at Welsh language learners, the series pulls out lyrics from Welsh language songs where the artist tells us the inspiration behind the lyrics while translating them for viewers. The series aims to help learners pick up some extra vocab through the songs. For our Christmas special, we teamed up with Mei Gwynedd who took us through his song ‘Nadolig Llawen a Blwyddyn Newydd Dda’. Check it out!


2. Celebrating a Coleg y Cymoedd learner for their literary achievement

Cerys Baker, a budding screenwriter currently completing her AS Level studies at Coleg y Cymoedd, was one of only twenty learners awarded a place on the prestigious Beacons Project programme – a specialist writing programme for 16-18 year old aspiring Welsh writers and journalists held at the famous Hay Festival. 

Cerys beat hundreds of learners from schools and colleges across Wales to take part in a series of events, talks and workshops hosted by successful professionals in the industry and rub shoulders with the likes of novelist, journalist and broadcaster Elizabeth Day and Amika George, a young writer, activist and campaigner against period poverty in the UK.

To celebrate her achievement we shared her story with News From Wales, Wales 24/7 and FE News.


3. Welsh children’s bike maker gears up for global growth

As part of our campaign with Business Wales to promote exporting to Welsh SMEs, we shared the story of Pontypool based children’s bike manufacturer, Frog Bikes, which is on track to hire 25 new staff thanks to its growing international orders. The company, which hit the headlines earlier this year after Prince Louis was snapped riding one of its balance bikes for his third birthday, sells its products in over 50 countries across four continents, including the USA and Hong Kong, with exports accounting for 55% of business.

Since the pandemic, international demand for its products has skyrocketed, with pipeline sales for next year more than double current figures. Most recently it has secured contracts in Slovakia and Greenland and is looking to expand its presence in the USA, the world’s largest children’s bike market, where more than three million kids’ bikes are sold a year.

We secured coverage of the story in titles including the Western Mail, Business News Wales, Business Live, Nation Cymru, Wales Business Insider and Cycling Industry News.


4. A holistic approach to aesthetics

Our client, postgraduate online medical learning provider, Learna, runs many courses dedicated to the aesthetics sector and one of the Programme Leaders, Professor Steve Davies, is committed to transforming the way the sector is both operated and perceived by the wider medical community. He is particularly interested in implementing a holistic approach to aesthetics – something he writes about in a three page feature in the new issue of respected journal, Healthcare Markets. He writes: “A return to the foundational principles of aesthetics, including broader awareness of what these guiding principles are, will help to shift perceptions of the sector”.


5. And finally… Nadolig Llawen i bawb!

The Working Word team wish all our clients, contacts and friends a very merry Christmas and happy new year. We certainly all deserve it! We’re looking forward to telling your stories together again and making 2022 another big year to remember.