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The Week That Was #295… 5 peeks behind the week at Working Word


Showcasing Welsh football’s future. Celebrating the return of the 2021 CIPD Wales Awards. Inspiring young entrepreneurs alongside Big Ideas Wales and Tarafdar Studios. Unearthing stories for Explore Your Archive Week. Bagging national coverage for a Welsh staycation.


1. Broadcasting Welsh football’s future to the nation

We advanced to the next stage of our partnership with the Football Association of Wales and the delivery of their Ein Cymru strategy as we orchestrated an appearance on Sunday morning BBC One show, Politics Wales, for FAW CEO Noel Mooney. In a headline interview he outlined plans for bringing the strategy to life by creating partnerships across governmental bodies and sports associations in Wales to ensure that football is available to all. The wide-ranging chat with BBC Wales Politics correspondent James Williams also took in economic parity between Cymru’s women’s and men’s national squads and the upcoming World Cup in Qatar but focused on the need for partnerships and the country has the best possible chance for continued success. You watch the interview here.


2. National media coverage on hidden histories for Explore Your Archive Week

A 12-metre-long family tree from the 1500s claiming that a Welshman is descended from Queen Elizabeth I.  An early 1900s newspaper report on the smallest house in Britain.  A reported sighting of an octopus in the Bristol Channel. Just some of the hidden histories we’ve been sharing with media for Explore Your Archive Week (Saturday 20th – Sunday 28th November 2021).  But our two favourite stories for the week were the tale of a Basque refugee football team’s Welsh tour, highlighted by Nation Cymru and the uncovering of witness testimonies from the 1839 Newport Rising, which received coverage all over the UK, with Daily Mail, Evening Standard, Walesonline, ITV and scores of others sharing the story.

These insights were shared by the Richard Burton Archives at Swansea University and Gwent Archives as part of the awareness week which is organised by the UK Archives and Records Association, and supported in Wales by Archives and Records Council Wales. The annual week-long campaign encourages people across Wales to discover something new and exciting within the nation’s archives, whether that’s delving into your own family history or finding out the stories about the people and places at the heart of Welsh communities. To start exploring, why not visit your local archive service online.


3. CIPD Wales Awards return 

Last night we celebrated the return of the CIPD Wales Awards. Back after the pandemic with a hybrid virtual and in-person event, we worked with partner Buffoon Media and hosts Colin Jackson and Suzanne Packer to put on an amazing celebration of HR and people development in Wales. Award winners included ITV Cymru Wales, General Dynamics Systems-UK and social housing provider Adra.


4. Inspiring young entrepreneurs alongside Big Ideas Wales and Tarafdar Studios


Don’t get discouraged. Take more risks. Just be yourself. Familiarise yourself with rejection. Keep going. Let the authenticity of your business and work speak for itself. These are just some of the wise words shared by young entrepreneur Ibby Tarafdar during an interview we produced with him for our client Big Ideas Wales.

To mark Global Entrepreneurship Week, we produced a Q&A video aimed to inspire fellow budding entrepreneurs, where Ibby shared everything he has learned during his journey running his own graphic design studio. From the challenges business-owners face daily and understanding what makes a successful brand to standing out from the crowd. Most importantly, Ibby reflects on services like Big Ideas Wales that exist to support start-up businesses. Watch the video here and spot the handy work of our own inhouse graphic designer Veez. 


5. Bagging national coverage for a Welsh staycation

From one the UK’s bestselling magazines last week to one of the most popular newspapers last weekend, our Celtic Routes press trips keep bagging national coverage. Dylan Thomas’ Boathouse in Laugharne.  Dolphin spotting in New Quay.  St Davids Cathedral.  These west Wales wonders were all included in a whole-page spread we secured in the latest issue of the Saturday Magazine as part of Daily Express.  The press trip was organised earlier in the autumn through our work for the Celtic Routes , a Welsh and Irish tourism collaboration designed to showcase the natural wonders of the counties of Ceredigion, Pembrokeshire and Carmarthenshire in Wales and Wicklow, Wexford, Waterford in Ireland. Keep an eye out if you’re looking for staycation inspiration!