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The Week That Was #294… 5 peeks behind the week at Working Word


Talking property prices with Principality. Promoting Swansea Bay this Christmas. Travel coverage in one of the UK's top magazines. Sharing news of British Business Bank's start up ambassador for Wales. Welsh football fan charity mirrors team's magic on the pitch.


1. Talking property prices with Principality

House prices are big news right now with lots of issues coming together to affect the market, not least the end of Land Transaction Tax reductions and furlough payments.  Principality Building Society’s Wales House Price Index looks at prices across each local authority in the country and over the past few years, our team has made its release a moment media look forward to. This week, the HPI showed the average house price in Wales reached an all-time peak from July-September, with local authorities including Blaenau Gwent and Wrexham reporting annual price increases of more than 20%. We sent the report out to media contacts in Wales and beyond picking up coverage on BBC Radio Wales, BBC Radio Cymru, S4C, the Western Mail and Daily Post, to name a few.


2. Promoting Swansea Bay this Christmas

Feeling festive yet? Either way, one week today you can get yourself to Swansea’s Christmas Market to crank up your Christmas vibes.  We secured national coverage with the i Paper for the market as part of our campaign to promote tourism in Swansea, Mumbles and Gower with Visit Swansea Bay.Published digitally on inews (with over 1m readers), and in print in the i newspaper Weekend, the coverage labelled Swansea Christmas Market one of the top 51 winter days out in the UK. Following a year when Christmas events were cancelled, now talented crafters, traditional traders and mouth-watering street food vendors will be making a welcome return to the vibrant city of Swansea for the market this year.  The market’s open until Dec 21st so there’s plenty of time to get yourself in the spirit.


3. Travel coverage in the UK’s top magazines

Dylan Thomas’ Boathouse in Laugharne.  Dolphin spotting in New Quay.  St Davids Cathedral.  These west Wales wonders were all included in a double-page spread we secured in the latest issue of OK!, one the UK’s bestselling magazines.  The press trip was organised earlier in the autumn through our work for the Celtic Routes , a Welsh and Irish tourism collaboration designed to showcase the natural wonders of the counties of Ceredigion, Pembrokeshire and Carmarthenshire in Wales and Wicklow, Wexford, Waterford in Ireland. Keep an eye out if you’re looking for staycation inspiration!


4. Sharing news of British Business Bank’s start up ambassador for Wales

This week, British Business Bank unveiled their new Start Up Loans Ambassador Programme, with Aoife Doherty, founder of Cardiff based business Floris, announced as the Ambassador in Wales.

The annual Start Up Loans Ambassadors programme celebrates exceptional business owners who have pursued their ambition of becoming their own boss after receiving support from the British Business Bank Start Up Loans programme. Aoife Doherty, who set up her eco-friendly stationery brand during the pandemic and now has a store in St David’s Shopping centre, is one of the 11 championed ambassadors for 2021/2022.

We secured coverage of the story on Business Live, Wales Business Insider, Business News Wales and in Thursday’s Western Mail business pages.


5. Welsh football fan charity mirrors team’s magic on the pitch

Wales’ men’s football team had a memorable week in World Cup qualifiers against Belarus and Belgium but fans’ charity Gôl Cymru made sure the good work didn’t only happen on the grass. Over the past twenty years, the charity has helped children’s charities all over the world, following the national team on the road.  But with both this week’s games at home, Gôl visited Bundles, a Newport-based organisation which helps young families in need, donating sterilisers, baby monitors, blankets and baby towels to help families in need with new-born children. We secured coverage for the story with Nation.Cymru and bagged charity head Tim Hartley an interview on BBC Radio Wales’ drive time show.   Find out more about the charity here.