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The Week That Was #292… 5 peeks behind the week at Working Word


Celebrating health and social care innovations in Wales. Exploring the Ancient East of Ireland with the Celtic Routes and travel influencer Tom's Tours. Celebrating a full capacity Principality Stadium and getting 'back in touch' with the Autumn Nations Series. Promoting the Cycling Hub of Wales. Calculating the value of Welsh Football.


1.Celebrating health and social care innovations in Wales

We’ve been working with Life Sciences Hub Wales to champion innovation across Wales’ life sciences sector and this week we announced the winners of the inaugural TriTech Institute Health and Social Care Technology Challenge – a competition to identify, fund and support new innovations and ideas to meet the needs of Welsh patients. Facilitated by Hywel Dda University Health Board’s TriTech Institute and Swansea University’s Accelerate Healthcare Technology Centre, the Challenge has granted £20,000 of funding plus bespoke support to four successful submissions. You can read all about the winners in Med-Tech Innovation News, Digital Health, Life Science Industry News, Herald News and Wales 24/7.

We also shared news of the launch of pioneering wound care technology in Wales. Global technology company launched the first use of its innovative wound care app, allowing patients to have wounds assessed and monitored from the comfort of their own home. You can read more about this exciting project in Business News Wales, Wales 24/7, and MobiHealthNews.


2. Exploring the Ancient East of Ireland with the Celtic Routes and travel influencer Tom's Tours

We’ve been collaborating with bloggers in Wales, Ireland and internationally as part of our work with the Celtic Routes tourism campaign. And this week saw one of the partnerships come to life in a video by Irish travel influencer Tom’s Tours. Tom travelled through three Irish counties with his dog Archer in tow to explore the sights of Waterford, Wexford and Wicklow. Along with his vlog, Tom produced a range of online content to promote the Celtic Routes to his followers. For inspiration on a Celtic Routes trip, watch Tom’s video here.


3.Celebrating a full capacity Principality Stadium and getting 'back in touch' with the Autumn Nations Series

After almost two years, international rugby is back at the Principality Stadium with Wales facing New Zealand, South Africa, Fiji and Australia in the Autumn Nations Series. To mark this, we’ve been working with our client Principality Building Society on its Back in Touch campaign, showcasing how the Society is giving back to rugby fans this autumn. Principality has launched a competition for rugby clubs across Wales to win a training session held at Principality Stadium, where they’ll be put through their paces on the hallowed turf. Read more about the competition here.


4. Promoting the Cycling Hub of Wales

On the 7th of September, Carmarthenshire hosted the third stage of the UK’s largest professional bike race, the Tour of Britain. To help capitalise on the tour and promote cycling in the county, we worked with Discover Carmarthenshire to create digital ads in the lead up to, and after the race.  


The ads ran on Facebook, YouTube and the Google Display Network promoting and encouraging people to visit Carmarthenshire and experience the incredible cycling the county has to offer. The adverts performed exceptionally well, resulting in over 4,000,000 impressions and generating over 26,000 clicks to the Discover Carmarthenshire website.




5. Calculating the value of Welsh Football

As part of our ongoing work with the Football Association of Wales we were asked to kick off spreading the word about the FAW’s study on football’s benefit to the wider community, backed by UEFA and using a model designed by nine European universities. The study calculated that grassroots football in Wales, through a combination of direct economic contributions, social benefits and healthcare savings contributed over half a billion pounds annually to the Welsh economy. We arranged for BBC coverage across all of their broadcast and online platforms with FAW Chief Executive Noel Mooney, some of which can be seen here as well as widespread print and online coverage from regional outlets such as to headlining the newsletters of industry leaders such as Business Live. More info can be found from the FAW here.