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The Week That Was #290… 5 peeks behind the week at Working Word


International bloggers share their experiences across Celtic Routes. Shining a light on FAW’s 200th match. Highlighting the views of Welsh patients. Bisley makes the Wales manufacturing 100 list. Reaching for the stars at Seren Academy.


1) Collaborating with international travel bloggers to inspire Celtic Routes

‘Explorez les Routes Celtiques’. That’s what French audiences have been doing thanks to our partnership with a travel blogger, Biche Around the World. If your French isn’t formidable, we’ll tell you the collab was to inspire followers over the channel to explore the Celtic Routes, an Irish and Welsh tourism collaboration designed to showcase the natural wonders of the counties of Wicklow, Wexford, Waterford, Ceredigion, Pembrokeshire, and Carmarthenshire.  And Dutch audiences have been learning ‘Wat is de Keltische Kustroute?’  (yep, ‘what is the Celtic Routes?’) through a similar partnership with blogger, We Are Travellers, sharing the best places to visit on both sides of the Irish sea. Through our work, the bloggers are sharing content with their European audiences to entice more tourists to our shores. Plan your own trip here.


2) Celebrating Cymru’s 200th match with meaningful social content

Cymru’s women’s football team play their 200th international women’s match this evening and we’ve been proud to work with the Football Association of Wales on content to commemorate the occasion. The team take on Slovenia in what marks a historic moment for the team and women’s football. We shone a light on some of the influential women at the heart of the women’s game in Wales right now and those involved in the very first, formally recognised international match in 1993. We heard from Cymru manager Gemma Grainger, former Cymru captain Laura McAllister who lobbied the FAW back in 1992, head of women’s football at the FAW, Lowri Roberts, and Tash Harding, Cymru midfielder who’ll play this evening. The content touches upon themes of how far women’s football has come, recognising those who paved the way for women and girls today, while acknowledging there is still work to be done to fully equalise the game. Take a look on BE Cymru’s Instagram at the special mini feature series.


3) Reporting the views of Welsh patients 

We all understand the vital role the NHS plays in our lives, and we appreciate the dedication of medical teams who provide our essential care services. Ensuring that members of public are enabled to be actively involved in decisions affecting delivery of healthcare for their families and local communities is the role of our client, the Community Health Council (CHC).  This week we’ve supported the Aneurin Bevan CHC to promote the publication of its report, which cites a number of concerns following its visits to the new Emergency Department at the Grange University Hospital in Cwmbran. Those concerns ranged from a lack of waiting space, to staff also reports revealing that whole-system pressures and increased demand impacting patient flow though hospitals and back into the community. Understandably, this news was immediately picked up by the media, so you can read full accounts with WalesOnline and the South Wales Argus


4) Bisley makes the Wales Manufacturing 100 list in Wales Business Insider

This month Wales Business Insider published their Wales Manufacturing 100 list and our client office furniture manufacturer, Bisley, made the list at number 45. The list was published in the October issue and featured comments from Bisley CEO, Richard Costin, discussing how the firm had responded to changing market conditions by developing new products designed for the WFH market. And looking ahead the company has exciting plans to enter the children’s market for the first time.


5) Inspiring learners to reach for the stars at the Seren Academy Launch 2021

This week was the official launch event for this year’s new Seren Academy cohort. If you didn’t already know, Seren is a programme designed to support Wales’ brightest students to achieve their academic potential and go on to some of the best universities in Wales, the UK and around the world.

At this year’s virtual launch event, thousands of learners came together to hear about the exciting opportunities they can expect through Seren, from leading summer schools and fascinating degree level masterclasses to inspirational talks from Seren alumni and live Q&As with representatives from top universities. We’ve been busy behind the scenes working to get the event off the ground and raise awareness among new learners to the scheme so that they can reach for the stars!

Visit Seren online at Seren Network / Rhwydwaith Seren to keep up to date with key events and news.