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The Week That Was #288… 5 peeks behind the week at Working Word


Building better futures for Welsh communities with Principality. Encouraging donations with a difference for Welsh Blood Service. Spotlighting the success of a young entrepreneur. An insight into the equity landscape in Wales. Celebrating the opening of campus café.


1) Sharing stories of Principality building better futures for Welsh communities 

This week, we’ve been sharing the latest from Principality Building Society, and its work within both education and housing, with news outlets across Wales.

First up was Principality Commercial’s role in providing £3.3 million towards Newport’s largest ever new build development, Church Fields. Developed by Morgan Homes, Church Fields provides 21 new homes to families in the Pembrokeshire community.

Meanwhile, our client has also been supporting entrepreneurial competitions in Welsh schools, awarding pupils at St Andrew’s Major Church in the Vale of Glamorgan with iPads, after winning the Best Welsh Business category of the Fiver Challenge competition. Competing against 3,000 pupils, team ‘Seed Squad’ designed and planned a sustainable plant pot business, which recycles newspapers and compost to make sunflower plant pots for sale.

You can read more about the Church Fields development on News From Wales and about how Principality supported the Fiver Challenge on Wales 24/7.


2) Welsh Blood Service and Run4Wales encourage donations with a difference 

The drive for blood donations never stops for our client, the Welsh Blood Service. So as part of our ongoing work for them and their community partner Run4Wales, we devised a PR and social media campaign that will see five charity runners tie up their laces and run for the Welsh Blood Service with the important message of lifesaving blood donations.


For the first time ever, Welsh Blood Service has teamed up with Run4Wales to offer charity spots at its upcoming Newport 10k race in return for ‘donations with a difference’. Five runners will be given the opportunity to run in the race and spread the importance of lifesaving blood donations while hopefully encouraging others to join in on the Welsh Blood Service journey. We coordinated the announcement for the Welsh Blood Service on its website and social media.


3) Young entrepreneur makes a splash in the fashion industry with swimwear side hustle

This week we’ve been sharing the story of a budding fashion designer who launched her own sustainable swimwear business and is already making waves with Instagram influencers and reality TV stars. Lydia Hitchings was able to launch her business, Rosy Cheeks Swimwear, during the pandemic with the support of our client Big Ideas Wales, the youth entrepreneurship scheme that helps young people turn their business dream into a reality. As a result, Lydia’s been putting her textiles degree to good use producing hand-made, made-to-order bikinis in a bid to reduce waste and challenge fast fashion.  

We showcased Lydia’s success to the media and you can read more about it on Wales 247 and the Daily Advent.


4) Coordinating interviews for British Business Bank CEO, Catherine Lewis La Torre

This week we coordinated an interview with Wales born, British Business Bank CEO, Catherine Lewis La Torre, who spoke with Sion Barry, business editor of the Western Mail and Business Live.

The interview was secured due to the publication of the Bank’s first annual Regions and Nations Tracker (launched Thursday October 7th), a report highlighting the geographic patterns seen in UK small business finance.

Read more about what Catherine had to say about the equity landscape in Wales, the potential for a dedicated equity fund for Wales, and the Bank’s ambitions to dismantle the challenges female entrepreneurs face when securing equity finance here.


5) Spilling the beans on Coleg y Cymoedd’s Rhondda café grand opening

This week, we celebrated with Coleg y Cymoedd for the grand opening of the brand new Caffi Blodyn Haul at their Rhondda campus. The event was attended by Cardiff Blues player and former college learner Dillon Lewis who co-owns speciality coffee shop Fat Dragon Coffee with teammate Brad Thyer. The company will be supplying coffee beans and ground coffee to the new café. During the grand opening, Dillon took on the role of barista for the day, serving up hot drinks and snacks made by the college’s talented vocational learners.

Dedicated to improving learning provisions for its vocational learners, the café will see learners across the campus take part in running the shop, from serving drinks to selling baked goods freshly made by members of Coleg y Cymoedd’s catering course every weekday from 10 am to 2 pm. You can read more about the story in News From Wales and Wales 24/7.