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The Week That Was #286… 5 peeks behind the week at Working Word


Shining a light on Wales’ hospitality and tourism job opportunities. Guiding Welsh Government on the future of youth work. Sharing expert insight on how to create an effective communications environment at work. Applauding the success of a fitness coaching young entrepreneur. Should staff who are ‘pinged’ be in the workplace?


1) Voices from the hospitality industry highlight opportunities

Adventure Parc Snowdonia in North Wales was the location for our latest content package for our campaign to encourage more skilled workers to return to the tourism and hospitality industry following the coronavirus pandemic.

Staff at the resort told us how the industry is a great place to boost personal development and offers opportunities to pursue roles which make the most out of people’s own interests. A new filmand written stories featuring these Experience Makers will be shared across associated social media channels to raise awareness of nationwide staff shortages and signpost applicants to job vacancies across Wales.


2) Shaping the future of youth work in Wales

Over the last few weeks, we’ve been working with the Youth Work Board and Welsh Government to help turn a 40-page report sharing recommendations of how youth work should be improved into content to interest and engage young people. Before creating the content, we led a focus group and produced a survey to gather insights from the target audience to determine what content would stop them scrolling and start paying attention. From these insights, we created Welsh and English animated videos, infographics and carousel posts sharing the report. You can read more about the findings of the report here. The Education Minister, Jeremy Miles, will now consider these recommendations and announce how Youth Work in Wales will be shaped in December.


3) Lessons on effective communication for HR Magazine

We arranged for Dr Clare Holt, Course Leader at Learna to share her insight on how to create an effective communications environment at work with HR Magazine. Reflecting on her experience as an air traffic control officer where she had to convey urgent messages and ensure common understanding, Dr Holt wrote about the lessons she had learned and imparted on her students at her MBA and MSc courses at Learna. You can read the piece online.


4) Sharing the success of a young entrepreneur’s fitness coaching side hustle

This week we’ve been sharing the story of a young entrepreneur who has launched a lifestyle business combining fitness coaching and an activewear brand, inspired by her own love of dance. Georgina James was able to launch her business GEEJ, a coaching platform that offers dance fitness classes to young women across Wales alongside her 9-5, with the support of our client Big Ideas Wales, the youth entrepreneurship scheme in Wales that helps young people turn their business dream into a reality.

Georgina joins an increasing number of young Welsh entrepreneurs who have used the downtime during lockdown to embrace a ‘side hustle’ alongside work or education. You can read more about her story online on Wales 247, News from Wales and the Daily Advent.


5) Should staff still attend the workplace if they have been ‘pinged’?

This week leading HR title People Management published the next in a series of employment law articles we have written for them in collaboration with Capital Law employment specialist, David Sheppard. Titled ‘Should staff still attend the workplace if they have been ‘pinged’?’ the article outlines how despite the self-isolation rules relaxing, employers still have a duty of care towards their workers and should put policies in place for such situations. Read more here.