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The Week That Was #284… 5 peeks behind the week at Working Word

Kicking off the Genero Adran Leagues. Showcasing the top firms to watch in Wales. Highlighting career opportunities in the hospitality sector. Promoting a brand new album. A blueprint for equality, diversity and inclusion.


1) Showcasing career opportunities in Wales’ hospitality industry

The Experience Makers. That’s how we’re positioning employees in Wales’ hospitality industry. A place you can learn skills for life, make friends forever and create those special moments we all need after the past year or so of strain.

We’ve continued our campaign to encourage more workers into the industry by creating a new content package from our visit to The Grove hotel in Narberth, Pembrokeshire, where hotel staff spoke to us about the many benefits of their jobs.

The film is the latest in a series created for Visit Wales and Welsh Government, which will be shared across associated social media channels and used as part of an online toolkit to help businesses spread the word of the campaign and attract applicants to their own job vacancy adverts. Find out more on the Visit Wales website.


2) Kicking off the Adran League

GWAWR. A new beginning. The Genero Adran Leagues kicked off for the first time at the weekend, the Football Association of Wales’ newly rebranded domestic league. We were on hand, managing the Adran Leagues’ social media channels across the opening weekend, building interest and providing crucial information, keeping fans and the curious updated with the action from games across Wales, including celebrating milestones like the first ever goal scored in each league and compiling the leagues’ first ever tables.   Welsh international Natasha Harding did an Instagram takeover from S4C’s live broadcast of the epic Cardiff Met v Swansea City game.  Make sure you’re following the Genero Adran Leagues on Twitter and Instagram to stay up to date.


3) Promoting a new album for The Joy Formidable 

Over the last few weeks, we’ve helped release a brand-new album for The Joy Formidable, a three-piece Welsh alternative rock band who have done numerous world tours, festival main stages, and stadium shows. Their new album ‘Into the Blue’, written in North Wales and later completed at lead singers Ritzy’s home in Utah, is the band’s first new material since their kaleidoscopic 2018 album AAARTH. 

We turned to our Welsh music contacts to promote the album securing an album review in Buzz Magazine, and a 45 minute long BBC Radio Wales special feature with Adam Walton on the album release, which featured three of the new tracks and an interview with Ritzy. You can listen back to the episode from Tuesday here (from 1:12:30) and pick the album up everywhere you’d expect.


4) Highlighting 20 exciting new firms in Wales to watch

As part of our work with British Business Bank to raise awareness on the different routes to finance available to Welsh start-ups, we developed a list of 20 successful new businesses in Wales which featured in a four page supplement in Wednesday’s Western Mail, as well as online on Business Live. Companies that made the list included vegan beauty brand, Mallows Beauty; Drop Bear Beer, an award winning alcohol-free beer company; Floris, a sustainable stationary business founded by a young entrepreneur; Silkcrayon, a grassroots music production company; and Towy Valley Milk, a family run dairy farm selling fresh milk through vending machines.

The supplement also featured an op-ed from Bethan Bannister, senior manager for Wales at the British Business Bank, titled ‘Start-ups, the lifeblood of a healthy economy’. Bethan’s piece was also published online. You can read it here.


5) Launching a blueprint for adaptability, diversity, and inclusion

Over the past year, we’ve all had to adapt how we work and live. This week, we shared why the CEO of Wales’ only FTSE 100 company, Admiral Group, believes the Welsh Financial Services Graduate Programme has given the Welsh sector the adaptability, diversity, and inclusion it needs to be resilient post-pandemic.

This year, over 40% of all graduates accepted onto the Programme are female, and 30% of places have been secured by those from Black, Asian and Minority Ethnic communities. In her keynote address at the Programme’s 2021 launch event Admiral Group CEO, Milena Mondini, explained why attracting and developing young professionals from diverse backgrounds is vital for the country’s leading financial organisations.

In addition to ensuring that the Programme’s 2021 launch was covered by key media, a pre-recorded interview shot and produced by Working Word, allowed graduates to share their reasons for joining the Programme, and the career goals they believe it will help to achieve.

You can view that film above, or you can read the full story here.