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The Week That Was #282… 5 peeks behind the week at Working Word


Seren student set for the States. The Olive Trust is One in a Million. Sharing the success of two young entrepreneurs’ mountain biking business. Wales’ wonderful places of worship. A powerful partnership for the engineering industry.


Here's five peeks behind our week at Working Word...


1) Seren student set for the States

Star learner, Joseph Hinchcliffe from Llandyrnog, is heading off to the States this summer after becoming one of only five students in the UK to secure a four-year scholarship from Morehead-Cain to study at the prestigious University of North Carolina (UNC) at Chapel Hill.

Joe was part of the Seren programme, a Welsh Government scheme designed to support high attaining learners from state schools and further education colleges across Wales to go onto leading universities in Wales, the UK, and overseas, regardless of their background.

The talented student received offers from a whole host of world-leading universities including Harvard, Stanford, Vanderbilt and the University of Oxford.

To celebrate his achievements and the success of the Seren programme, we shared Joe’s story and secured coverage in the Denbighshire Free Press, North Wales Daily Post and the Free Press of Monmouthshire.


2) The Olive Trust is One in a Million

This week we showcased the inspirational work of our client, The Olive Trust Wales, in the front pages of national women’s weekly title, Pick Me Up!

Throughout the lockdown, the charity has worked hard to help support people with diabetes as well as prevent others developing the condition by donating fresh produce to foodbanks across Wales and providing foodbank users with balanced, diabetes-friendly recipes to help keep them as healthy as possible. We organised an interview between Pick Me Up! and Olive Trust founder, Denise Kingsley-Jones, who featured in the magazine's ‘One in a Million’ section, which highlights the kind acts of individuals or organisations.

You can find out more about the lifechanging work of The Olive Trust by visiting The Olive Trust Wales on Facebook.


3) Sharing the success of two young entrepreneurs’ mountain biking business

This week we’ve been sharing the story of two recent graduates who have used their passion for cycling to launch a tourism business helping mountain bikers plan riding holidays in the Dyfi Valley and Snowdonia. Tom Lancaster and Emily Stratton were able to launch their business, Ride Dyfi, during lockdown in anticipation for increased UK staycations with the support of our client Big Idea Wales, the youth entrepreneurship scheme in Wales that helps young people turn their business dream into a reality.

You can read more about Tom and Emily and their business Ride Dyfi online on Wales 247, Business Live, Business in the News, Camping in Britain and more.


4) Wales’ wonderful places of worship

@CrownCopyrightOver the last few months, we’ve worked with our client National Churches Trust to showcase the launch of new experiences in Wales which combine the very best of the country’s nature, culture and heritage with trips centred around sacred spots.

This month, we arranged for a reporter from 50s+ lifestyle magazine, Choice, to visit Wales and experience some of the itineraries for himself. From kayaking around the Pembrokeshire coast and enjoying meditative hikes along the Wales Coastal Path, to admiring the iconic St David’s Cathedral and cycling through rural North Wales to catch a glimpse of the ‘church in the sea’, the journalist’s three-day trip took him on a journey to discover beautiful landscapes and ancient churches. We secured a nine-page spread in the magazine sharing the writer’s experience and highlighting the work of the National Churches Trust.

You can read the article yourself and start planning your own adventure by picking up a copy of this month’s edition of Choice.


5) A powerful partnership for the engineering industry

Mechanics, integrated product design, and thermodynamics. These are the hands-on areas of the industry that engineers have the potential to explore further thanks to a powerful partnership between two of Wales’ leading educational institutions Gower College Swansea and Cardiff University.

This week saw us announce the first-of-its-kind partnership on behalf of our client, Gower College Swansea, who recently won UK Engineering and Manufacturing Provider of the Year at the FE Week and AELP AAC National Apprenticeship Awards.

Designed to help upskill Wales’ engineering industry, the BEng Integrated Engineering Degree Partnership will support businesses to enhance their workforces with the latest skills and expertise. Thanks to Welsh Government backing, the partnership is available to both existing and newly recruited engineers seeking to strengthen and futureproof their careers. News of the partnership has been covered by Wales 24/7, News From Wales, Business Live and Business News Wales.