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The Week That Was #281… 5 peeks behind the week at Working Word


Celebrating the success of Wales' youngest entrepreneurs. Exploring Welsh house prices with BBC Wales. Launching the FAW's new domestic football league. Talking chemical-free gardening on prime time TV. Telling stories from National Museum Wales. 


Here's five peeks behind our week at Working Word...


1) Celebrating the success of Wales' youngest entrepreneurs

Every year, Wales Business Insider compiles its Rising Stars list of 25 young, high-achieving, ambitious Wales-based business people. The entrepreneurs and professionals that make up this list are making their mark in business across the whole of Wales, so it was exciting to see some of the young people we’ve worked with through our client Big Idea Wales feature on the list for 2021. Olaitan Olawande, with her public speaking venture Practice What You Speak; Ffion Boyseon, one half of sustainable sleepwear business HUNA; and Amy Aed, one half of EISA Tea, a premium tea company, were some of the businesses we’ve profiled that featured on the list. These young people started their businesses with the support of Big Idea Wales, the youth entrepreneurship scheme in Wales that helps young people turn their business dream into a reality.

You can read about some of the Rising Stars online here and check out the full list in the latest edition of Wales Business Insider where you’ll also find Olaitan on the front cover.


2) Talking Welsh house prices with BBC Wales

Every quarter, we support our client Principality Business Society in releasing its Wales House Price Index to media, sharing the rise and fall in house prices across Wales. This week, we secured an interview for Principality’s spokesperson Shaun Middleton with BBC Wales Today to talk about the new peak house price in Wales of £215,810.

You can read more about the House Prince Index on BBC Wales News, Wales Online, Business News Wales, North Wales Chronicle, Mortgage Strategy and more.


3) Launching the FAW's new domestic football league

When do girls stop playing football and start playing women’s football? That was a question the Football Association of Wales addressed this week as they became only the third country in Europe to drop ‘women’s’ from the names of their competitions to create parity across the domestic leagues. After all, the men’s leagues don’t have gender in the title. Because, it’s football.

We’ve been working alongside the FAW to launch its new Genero Adran Leagues, producing a launch video which challenged some of the stereotypes of women playing football, creating a graphics-led league explainer video, as well as curating ongoing social media assets in the lead up to the new season kicking off next month. We announced the new league brand to media, which was covered by the BBC, ITV and tweeted out to over two million followers by UEFA and FIFA.


4) Talking chemical-free gardening on prime time TV

This summer we’ve been busy promoting a chemical-free approach to gardening and growing with our client Dŵr Cymru Welsh Water and campaign ambassador and Radio 2 gardening expert, Terry Walton. Last night on ITV’s Coast & Country, Terry told us about how he manages a chemical-free allotment plot with organic methods and plenty of vigilance, while Phillippa Pearson from Dŵr Cymru Welsh Water shared the environmental impact using, storing or disposing of pesticides incorrectly can have on our watercourses. Catch up on last night’s episode here, or head to


5) Telling stories from National Museum Wales

For the past few months, we have been working closely with National Museum Wales to share stories around their family of seven museums.

BBC presenter Huw Stephens shared his own story from his visits to National Museum Cardiff, starting from his trips to the ‘Evolution of Wales’ exhibitions to see amazing dinosaur fossils and other creatures that once roamed the land in Wales. To encourage visitors to discover the different galleries and exhibitions National Museum Cardiff and St Fagans has to offer, we shared their roster of exciting summer events in Wales 24/7, News from Wales and the South Wales Echo.

Western Mail columnist Carolyn Hitt also looked back at her own experience visiting the museums and opened up about discovering an image of her grandfather during a trip to the Slate Museum and how a visit to St Fagans fuelled her love for art. You can read more about her story in WalesOnline.

Hollywood star Luke Evans also joined in on sharing his story of Big Pit where his uncle, Gavin Rogers, works as a tour guide having previously worked as a coal miner. You can find out more about Luke’s family link and experience visiting Big Pit in the South Wales Argus.