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The Week That Was #278… 5 peeks behind the week at Working Word

Producing our first dog-umentary for BBC Radio Wales. Sharing your stories of enjoying Welsh history with the National Museum of Wales. Reaching prospective students for Gower College Swansea by advertising during Love Island. Looking at the relationship between leaders and followers with Learna. Celebrating our creative campaigns that were shortlisted for the PRide Awards.


Here's five peeks behind our week at Working Word...


1. Working Word produces its first dogumentary…

As demand for pandemic pups soared during lockdown, so did dog theft, but data shows this relatively new crime has been steadily on the rise for years. BBC Radio Wales commissioned Working Word to produce a half hour documentary to explore the nature of dog theft in Wales and the UK, and the devastating impact having a dog stolen can have on people.

Dog lover and Love Islander, Connagh Howard hears from Wales' dog detectives, a voluntary network of dog lovers such as Missing Dogs Team Wales who support families during difficult times and use their ever-increasing team to bring missing or stolen dogs home.

With heart-wrenching stories from people who’ve had their dogs stolen, to the incredible activists and academics who are using their influence to encourage police and parliament alike to make the changes needed to protect the nation’s favourite pet. You can listen to the story on BBC Radio Wales.


2. Telling stories of Wales from the National Museum Wales family

This week we worked with actor and broadcaster Tudur Owen, who shared his story in the North Wales Chronicle about his close family links to the National Slate Museum in Llanberis, just in time for it’s full re-opening for the Summer.

Carmarthenshire-born writer and actor Sian Harries has also shared her very own story from the ‘inspiring’ National Wool Museum and is encouraging people to pay a visit to the site and learn more about the history of Wales’ woollen industry. You can read more about Sian’s experience in Tivy-Side Advertiser.

We also shared the news of The National Waterfront Museum in Swansea reopening daily for the first time in eighteen months in the South Wales Guardian, offering visitors the chance to explore more than 300 years of Welsh industry and innovation using interactive technology.

These stories are part of our work with the National Museum of Wales on their campaign, #MyStoryofWales, encouraging people to visit their family of seven museums across Wales and share their stories with us.


3. Reaching potential college students through Love Island

This week we launched a new advertising campaign on behalf of our client, Gower College Swansea to target potential new students while they watch Love Island. With a target age range of 16 to 24 year-olds, we knew the hit ITV show would be a perfect way to reach our core market.  

As part of the campaign, we produced a film with students sharing their experiences of the college - encouraging others to think about enrolling for September. If you’re a fan of Love Island, keep your eyes peeled for our advert this week and watch this space for other elements of the campaign appearing on social, Spotify and YouTube.


4. Discussing the importance of followership in HR Magazine

When it comes to being a good leader, do we give enough thought to the those who follow? That’s something that Dr Clare Holt, Programme Lead at Learna, looks at with the students on her EMBA in Healthcare Management course, encouraging them to consider the importance of the relationship between leaders and followers in business management.

We arranged for Dr Holt to share her thoughts and insight in a recent piece for HR Magazine.


5. Joining the shortlist for 10 CIPR PRide Awards

This week we were excited to hear that we’re in the running for 10 Chartered Institute of Public Relations PRide Awards! We’ve been shortlisted for our work with some of our inspiring clients and campaigns, including Life Sciences Hub Wales, Homeless World Cup, Explore your Archives, Welsh Government Communities’ Covid-19 campaign, Football Association of Wales and Urdd, across categories spanning Healthcare, Arts, Culture and Sport, Best Use of Media Relations and Best Use of Digital and Social Media. We’re also up to retain our title as Wales’ Outstanding Public Relations Category.

Throughout a challenging time, we’ve worked hard to continue to bring imagination and creativity to all the projects we work on and we’re so proud to see that recognised. We can’t wait for the Awards!