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The Week That Was #276… 5 peeks behind the week at Working Word

Talking university partnerships on behalf of Learna. Spreading the word about inspiring schoolchildren. Promoting the future of healthcare. Inviting people to share their unique and authentic stories of Wales. Celebrating a worldwide Welsh wine win.


Here’s five peeks behind our week at Working Word…


1)Announcing a new university partnership

This week, we announced a new partnership between online learning specialists Learna and the University of Buckingham. The partnership has allowed Learna to introduce three new online postgraduate medical qualifications, and reflects the growing importance of online provision in further education.

You can read more about the partnership in Business News Wales, the Buckingham Advertiser and FE News.



2) Rewarding entrepreneurism and joy

This week we’ve been sharing the story of a team of business-savvy primary school children who have won a national competition looking for talented young entrepreneurs in Wales. The annual Enterprise Troopers competition, which was live streamed to a panel of judges at Cardiff Metropolitan, is delivered by our client Big Ideas Wales, the Welsh Government’s Youth Entrepreneurship Service. After impressing the judges with their business acumen and entrepreneurial flair, Ysgol Bro Cernyw from Conwy were presented with the top prize for their business idea ‘Bocs Codi Calon’, a ‘heart lifting box’ of baked goods that are made and delivered by the school pupils and advertised on social media and in the local paper.

Read more about the competition and some of the other schools’ business entries on Wales 247, The Caerphilly Observer, News from Wales, North Wales Business News and The Powys County Times.


3)Promoting the future of healthcare

Over the last four months, we’ve been working with our client, the Life Sciences Hub, to promote the newly launched Intensive Learning Academies (ILAs). Based across prestigious universities, the ILAs are helping to transform the delivery of health and social care across the globe. To make people aware of the academies, we turned to media, social and digital advertising resulting in most of the courses being filled, including 40 enrolments on the Masters, which the client said is ‘unheard of’ for a first year Masters course.

In terms of digital we used Facebook, Twitter, LinkedIn, Google Adwords and Google Display Ads to reach people in the industry across the UK and Europe. The ads resulted in 5,785,164 impressions and 30,689 link clicks.



4) Inviting people to share their unique and authentic stories of Wales

We’ve been busy working with the National Museum Wales – Amgueddfa Cymru to launch its #MyStoryOfWales campaign, a summer campaign driving visitors back to its seven sites across Wales. The campaign looks to invite visitors, old and new, to share their favourite stories or experience of one of the museum sites. Whether it’s a memorable exhibition, or a family link, in this first phase of the campaign we’ve been using social media posts and graphics to engage people in sharing their stories using #MyStoryOfWales.

 Keep an eye out for more exciting content across Amgueddfa Cymru’s FacebookTwitter and Instagram centred around the campaign. 


5) Celebrating Welsh wine’s worldwide win  

This week, we’ve been telling the story of a small monomethine vineyard that took on the world’s greatest wines and won.

White Castle Vineyard’s Pinot Noir Reserve 2018 is the first Welsh vintage to be presented with a gold medal at the Decanter World Wine Awards. This was the first year that the vineyard had entered the internationally renowned awards, which sees judges blind taste entries to ensure each is appraised purely on its quality, regardless of where it originates.

Founded in 2008 by husband and wife, Robb and Nicola Merchant, White Castle began when the couple purchased a field next to their home and set about planting 4,000 vines. What started as a retirement dream has grown to become a well-respected brand producing 10,000 bottles a year.  

If you’re looking to try a tipple yourself, you’ll need to be quick as demand is so high that sales have had to be restricted to one per customer. Alternatively, you can read all about this award winning vintage at Wales 24/7, Business Live and Wales on Sunday.