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The Week That Was #274… 5 peeks behind the week at Working Word


Cmon Cymru anthem film captures the heart of Wales and the world. Announcing the Orwell Prizes’ winners. Generating a buzz around Gower College Swansea’s achievements. Promoting smarter ways for managing weeds and pests. Challenging children’s creativity with Book Council Wales.


Here's five peeks behind our week...


1) Cmon Cymru anthem film captures the heart of Wales and the world

As part of our ongoing work with the Football Association of Wales we created an anthem mashup video involving schools from all over Wales singing the national anthem and wishing our players good luck in their UEFA Euro 2020 knockout game against Denmark. Schools were asked to submit their videos using the #CmonCymru hashtag on Friday morning and the response was beyond both our and the FAW’s wildest expectations.

Hundreds and hundreds of schools answered our call (there’s literally been too many for us to count) from as far away as South America, involving everything from a string quartet to a bagpipe solo, with the ask even being discussed live on air by BBC Breakfast. Our resulting video was released less than 24 hours later through the FAW’s social media channels already buzzing with excitement for the day’s game, was watched and widely shared by thousands.

The film was broadcast to a UK-wide audience by the BBC as part of their pre match coverage and even made an ex-Wales player and manager Mark Hughes cry with pride live on air, as well as making it onto television in Germany.  If you’d like to delve into the huge response we received and try and spot someone you may know/check out a former school’s entry you can do so by following the #CmonCymru hashtag.


2) Announcing the Orwell Prizes’ winners

Our creative team were all-hands-on-deck the last few weeks, producing all the content for The Orwell Prizes’ biggest day of the year: the final winners’ announcements. The winners represent the best in political writing in the past year and our content included a selection of films blending vibrant graphics with video interviews of judges and participants that really brought this year’s awards to a close on a high note.

As expected, a pleasant storm quickly brewed on Twitter after the announcements, films and images were released, with retweets from the likes of Penguin Books UK and The New York Times! A big congratulations to this year’s winners and nominees as well as everyone working behind the scenes.

This year’s winners for the four categories were:

Political Fiction - Summer by Ali Smith

Political Writing - Between Two Fires: Truth, Ambition and Compromise in Putin’s Russia by Joshua Yaffa

Journalism - John Harris and John DomokosThe Guardian

Exposing Britain’s Social Evils - Annabel Deas: Hope HighBBC Radio 5 Live



3) Generating a buzz around Gower College Swansea’s achievements

Gower College Swansea has been awarded Apprenticeship Programme of the Year at the annual Tes FE Awards 2021, and we’ve been thrilled to support the institution in spreading the word through the media into the laps of young dreamers within Wales and further afield.

The Tes FE Awards, formerly known as the Times Educational Supplement, is a leading media outlet for the education sector and recognises the best further education organisations supporting learners across the UK. Our client, Gower College Swansea has been recognised and rewarded for developing high quality apprenticeship schemes and cultivating strong relationships with industry-leading businesses. The college has  been recognised particularly for solving industry-leading steel producer Tata Steel’s shortage of science skills by developing a level 3 apprenticeship in laboratory and industrial science and a level 4 higher apprenticeship in life-science industries. The college has also had immense success in promoting girls and women in STEM (science, technology, engineering, and maths) apprenticeships.


Working closely with the college we have been able to provide coverage across print and online publications, including FE News, Education Today, Wales 24/7, Herald Wales and The National.


4) Promoting smarter ways for managing weeds and pests



Over the last few months, we’ve been working with Dwr Cymru Welsh Water to launch their PestSmart project, which encourages smarter ways of weed, pest and plant disease management.


To urge people to think before using pesticides around their garden, we created a website, video and social content, digital ads and discussed the service with key journalists and influencers across Wales. By doing the latter, we secured coverage in BBC Radio Wales’ Country Focus, helping to promote the website to an audience interested in gardening and the outdoors. You can listen back to the six-minute interview on BBC Sounds here.



5) Challenging children’s creativity with Book Council Wales


This week, the Book Council of Wales launched their most recent literary campaign providing young book lovers across Wales with engaging challenges and literary resources to help inject some more creativity into this covid-impacting year.


We kicked off the campaign with a thrilling read along by Malachy Doyle, author of Molly and the Whale while Huw Davies, author of Scrambled, supplied us with the worst inspirational speech you may ever hear! Alongside rare read-alongs, Lucy Owens called upon children across Wales to turn their homes into anything they could imagine, after sharing the inspiration behind her story 'The Sea House’  where poor Coral wakes up one morning to an underwater world, and a brand-new friend called fabulous.

You can find the challenges and videos supplied by our PR and film teams on the Book Council of Wales’ Instagram and Twitter accounts for the next five weeks. Get ready, set, read!