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The Week That Was #273… 5 peeks behind the week at Working Word


Creating connections with Wales for Euro 2020. Celebrating Fathers’ Day with Five Rivers. Wales’s deep tech investment trend hits headlines. Exploring Wales’ sacred heritage. Talking genomics in Drug Target Review


1) Creating connections with Wales for Euro 2020

Tomorrow, Wales play Denmark for place in the Euro 2020 quarter-finals. This past week saw Robert Page’s squad secure second place in Group A and our team has continued to work with the Football Association of Wales to create content for social media. This week’s highlights have included a new series called Millter Sgwâr (Square Mile in Welsh), where players including Joe Allen, Daniel James and Rubin Colwill talk about their connection to their part of Cymru in a graphics-led film.  Dictionary posts which give little Cymraeg lessons to fans, explaining words like Gwaith (work), Balchder (pride) and Cymeriad (character). Instazines telling the tales of backroom staff like media executive Sara Pennant and head of international affairs Mark Evans.  And short films from fans- Bricks in the Red Wall- sharing what Wales means to them.  


2) Celebrating Fathers’ Day with Five Rivers

To celebrate Fathers’ Day last weekend we shared stories of some inspirational foster dads for our client, Five Rivers Child Care. For many young people, Fathers’ Day can be a harsh reminder that they are not part of a traditional family unit so this year we wanted to celebrate the diversity of fatherhood and shine a spotlight on foster carers.

Our stories showcased some amazing foster dads as they continue to help vulnerable children and young people and offer a reminder to celebrate all kinds of dads on Fathers’ Day. We secured coverage in the Southport Visitor and arranged for one case study to speak to Simon Parkin on BBC Radio Somerset about his experiences as a foster dad.


3) Wales’s deep tech investment trend hits headlines

On June 16th, British Business Bank launched its Small Business Equity Tracker, an annual report  providing an in-depth picture of equity finance for smaller businesses in the UK.  This year’s major finding was that  investment in deep tech companies has grown rapidly in the last five years, rising 291% £2.3bn in 2020. And this is a trend perfectly represented in Wales where, despite the pandemic, the deep tech sector is flourishing, with a number of clusters and organisations including the Compound Semiconductor Centre in south east Wales; Cyber Wales, which oversees cybersecurity clusters in south and north Wales, and Life Sciences Hub Wales in Cardiff, creating valuable opportunities within their sectors and driving equity investment into smaller businesses.

We’ve spent the past week sharing the story, on Wales’ growing deep tech sector, securing coverage including a double page spread in The National, in the Western Mail, on Business Live, Wales Business Insider, Business News Wales, North Wales Business News, UK Tech News, Bridgend Local, Always Finance, News from Wales, Herald Wales and Eminetra.


4) Exploring Wales’ sacred heritage

We’ve been working with the National Churches Trust on the launch of its unique new travel experiences in Wales which combine a range of epic activities with visits to some of the country’s best beauty spots and historical churches and chapels. From kayaking around the Pembrokeshire coast, stargazing in the Black Mountains and cycling in Anglesey to enjoying afternoon tea in the UK’s smallest cathedral and visiting one of the ‘Seven Wonders of Wales’, the experiences are truly special. We secured a double page spread in the Western Mail’s Saturday magazine exploring nine of these alternative experiences for a unique summer staycation.


5) Talking genomics in Drug Target Review

Advances in genomic medicine are playing an increasingly important role in the field of cardiology. Better analysis and understanding of patient genomic and epigenomic information can enable more personalised patient treatment and medical intervention. With this in mind we arranged for Professor John Giannios, who leads the Genomic Medicine & Healthcare programme at online learning provider Learna, to write a feature on the topic for Drug Target Review magazine, where he considers the potential to use genomic medicine to prevent, monitor, diagnose and treat cardiovascular diseases. Read the article here or on pages 4-6 of the new issue.