The Week That Was #272… 5 peeks behind the week at Working Word
Making a score on FAW’s social. Leaving a little bit of Wales behind all over the world. Sharing the story of a man who’s defied all odds to get back in the game.Broadcasting the benefits of Welsh education with Colegau Cymraeg. Looking back at the Urdd’s annual peace message 2021️
1) Making a score on FAW’s social
With EURO 2020 finally in full swing and Wales having a good chance of getting out of the group stages, it’s been a fun few weeks for our team working with the FAW on their social media channels. Apart from a few hundred hardy souls, Wales fans are supporting the team from home, so we’re making a range of content to put The Red Wall (that’s the name for Wales supporters) at the centre of the action. We’ve made Instagram stickers which have so far been viewed 14 million times (search FAW to use them yourself). Co-ordinated and created a film of The Red Wall singing the national anthem from every corner of Cymru and beyond. Compiled clips of fans celebrating the 2-0 win against Turkey. Created content promoting the Welsh language including regular dictionary posts and a guide to the game in Welsh. An instazine (that’s an Instagram magazine) sharing backroom staff stories around the EUROS, the first being the team doctor, Dr. Rhodri Martin. Come on Cymru!
2) Leaving a little bit of Wales behind all over the world
When Welsh football fans Tim Hartley and Neil Dymock visited Baku 19 years ago to watch Wales play Azerbaijan in the Euro 2004 qualifiers, an encounter with a local street child sparked an idea. They wanted to provide a way for Wales fans – the Red Wall – to support disadvantaged young people through fundraising and donations, helping local charities wherever the national side play. Since that trip, Gôl Cymru has helped thousands of children in over 40 countries, raising over £100,000 to make their lives a little better. Watch the film for Visit Wales and Wales.com here or read the full story on Wales.com. The story has been part of an international media, shared in key countries around the world to tell Wales’ story.
3) Sharing the story of a man who’s defied all odds to get back in the game
Have the EUROS inspired you to get a sweat on yourself? Since lockdown has eased, we’ve been sharing inspiring stories of people who are getting back in the game for our client, Sport Wales. This week, we shared the news that a man from South Wales had recovered from a life-threatening condition to return to being active. Our case study, a 58-year-old postman from Church Village, suffered a heart attack and cardiac arrest while playing 5-a-side football at his local centre, Gol, but has almost made a full recovery and is able to begin playing small team sports again. With the news that Christian Eriksen suffered a cardiac arrest and was resuscitated during the Denmark v Finland game, our case study was able to share his own experience and raise awareness of the condition and recovery. Watch the video we created for social above, and the story received coverage on BBC Wales Online, BBC Wales Today, BBC Radio Wales, Wales 247 and In Your Area.
4) Broadcasting the benefits of Welsh education with Colegau Cymraeg
Colegau Cymraeg Cenedlaethol’s mission is to promote the benefits of furthering your education through the Welsh medium. That’s where we come in, creating engaging social content to share with the youth of Wales. With the help of Connagh Howard from hit TV show Love Island, and the popular doorman to Welsh Tik Tok, Ellis Lloyd Jones, we shared just how beneficial the Welsh language can be later on down the line in life, and the wonderful opportunities it can provide you with both now and in the future.
5) Looking back at the Urdd’s annual peace message 2021
This week saw the campaign for the Urdd’s annual peace and goodwill message come to a close for 2021. For this year’s message, students at Swansea University teamed up with the Urdd to share an important message of equality for women and girls that travelled to the lengths of the planet.
This year’s message was shared by the likes of Tanni Grey-Thomspson, Jason Mohammad and Sian Lloyd, and covered in over 150 online news sites, including MailOnline, The Glasgow Evening Times and The Evening Standard. We also got Welsh singer Eadyth on board to record a backing music for the mighty message as Cerys Matthews shared her own, personal thank you.
All in all we supported the Urdd in reaching over 344 million people across the UK and beyond. Next year marks 100 years since the message was first sent into the world. Ymlaen!