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The Week That Was #271… 5 peeks behind the week at Working Word

 

Spreading awareness surrounding diabetes and food bank dependence for The Olive Trust. South Wales cyclists raising money for cancer charities. Young entrepreneurs brew up success with premium tea business. Producing films for The Orwell Prize’s Exposing Britain’s Evils.  Sharing news of a new appointment at one of Wales’ largest accounting firms.

 

1)Spreading awareness surrounding diabetes and food bank dependence for The Olive Trust

Over the past month we have been working closely with The Olive Trust to raise awareness surrounding the concerning link between foodbank dependence and Type 2 diabetes cases here in the UK. The social enterprise has warned people of how increased reliance in food bank use in the past 15 years could spark a wave of food-related Type 2 diabetes cases resulting from unhealthy diets.

We contacted a variety of publications to spread this important message alongside the tireless work of The Olive Trust founder, Denise Kingsley, who provides fresh produce to local food banks as well as, tasty recipes.

Alongside securing coverage in News from Wales, and Nation.Cymru, The Olive Trusts enlightening story was featured on The National Wales online and in the print pages of The Western Mail.

 

 

2) South Wales cyclists raising money for cancer charities

We’ve been helping share the story of a dad taking on a huge cycling challenge in memory of the sone he lost to a rare blood disorder. Mathew Evans and the C2Cycling group will be cycling 600km from Cardiff to Edinburgh to raise funds for Velindre Cancer Charity and LATCH children’s cancer charity. You can read the full story in the Caerphilly Observer.

 

 

3)Young entrepreneurs brew up success with premium tea business

This week we’ve been sharing the story of two students who have used their love for tea to come together and create a premium tea business with a focus on social and environmental responsibility. Amy Aed and Emily Knipe were able to launch their business EISA Tea co. with the support of our client Big Idea Wales, the youth entrepreneurship scheme in Wales that helps young people turn their business dream into a reality. As a result, the duo have been getting their business off the ground by creating their first products which include the world’s first Welsh Cake tea and the UK’s first vegan sticky chai.

 

 

4) Producing films for The Orwell Prize’s Exposing Britain’s Evils

Our creative team have been busy producing seven animated films for The Orwell Prize’s Exposing Britain’s Evils category.

Narrated by the category’s judges, the films investigate how and why each nominated piece is up for the prestigious award. From failings in the Covid pandemic to children being lured into gang crime, the judges’ picks widely vary in subject matter but all share similarities too: they are elegantly crafted, present a unique angle, and have the ability to change attitudes; just as Orwell did himself.

Here’s one of the films: The Orwell Prize 2021 – Exposing Britain’s Evils Shortlist – Annabel Deas on Vimeo

 

 

5) Sharing news of a new appointment at one of Wales’ largest accounting firms

In the midst of a global pandemic, it’s great when we get to shine a light on the positive work that companies across Wales’ have been achieving. This week, we shared the news that UHY Hacker Young, Wales’ largest independent accounting firm, has appointed a new associate director to their leadership team. This new role comes after the company announced that they were able to help both big and small businesses stay afloat during the pandemic by securing crucial funding. The news that Barrie Keynon has now been appointed associate director has been shared on the South Wales Argus, Insider Media and Accountancy Today.