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The Week That Was #269… 5 peeks behind the week at Working Word


Accolades for cutting-edge political writing through The Orwell Prizes. Looking at the opportunities for the hospitality industry post-pandemic. Spotlighting inspiring foster carers during Foster Care Fortnight. Sharing lifesaving knowledge. Chasing dreams and setting the bar high with a young female footballer.


1) Accolades for cutting-edge political writing through The Orwell Prizes

Today is a big day for our team working on The Orwell Prizes. Run by The Orwell Foundation, the organisation which works to promote the work and values of George Orwell, these Prizes are accolades for cutting-edge political literature and journalism. Today, the prize’s shortlistees were announced in all four categories: Political Fiction, Political Writing, Journalism and Exposing Britain’s Social Evils.

Like last year, we’ve been the creative force behind much of the campaign’s social media content. This has involved our creative team producing graphic design-led films mixed with slick animation to bring the nominated works to life on our newsfeeds. Here’s one of this year’s films:

The winners of the Orwell Prizes will be announced on the 25th June.


2) Looking at the opportunities for the hospitality industry post-pandemic

With the recent reopening of indoor hospitality across the UK, the industry has taken an important step towards post-pandemic recovery. There’s no doubt that the hospitality sector was among those most significantly affected by the pandemic, forcing complete transformation of the way it operates, both now and in the future.

But are there opportunities for the industry to build on the successes, innovation and resilience of the past year? We arranged for Dr Clare Holt, Programme Lead at Learna, to share her reflections on this in a piece for Hotel Owner.


3) Spotlighting inspiring foster carers during Foster Care Fortnight

Over the last two weeks, we ‘ve been proud to share the stories of inspiring foster carers to celebrate Foster Care Fortnight – the UK’s biggest awareness raising campaign on fostering - on behalf of our client Five Rivers Child Care.

You can read more about the amazing carers who foster with Five Rivers Child Care and its partners, Safehouses Fostering, Foster Careline and Fostering Company North East in Northampton Chronicle and Echo, Oldham Chronicle, The Bolton News, Derbyshire Times, Pick Me Up magazine, The Star Sheffield, The Northern Echo, Doncaster Free Press, Cornish Times, Exeter Daily, Bedford Today, Halifax Courier, the Bromsgrove Advertiser and more!

We secured 83 pieces of coverage including 13 broadcast interviews for our foster carers and fostering experts on BBC Radio Bristol, BBC Radio Sussex, BBC Radio Lincolnshire, BBC Radio Wiltshire, ITV West Country and Greatest Hits Radio Salisbury, just to name a few.


4) Sharing lifesaving knowledge 

It’s always a good day when you can share a full page of coverage with a client. It’s even more rewarding to know that the article could save a life.

Recently, we’ve had the privilege of working with the medical experts at CanSense, a spin out company of Swansea University. They have developed an innovative blood test with the potential to save millions of lives through early detection of bowel cancer.

In an article in this week’s Western Mail Health pages, CanSense’s founding director, Prof. Dean Harris, shared his expertise as a consultant colorectal surgeon to help readers understand bowel cancer symptoms, treatment, screening, and the importance of talking to your GP should you have any concerns.

If you would like to learn more about bowel cancer, or how you can get checked, please visit Bowel Screening Wales or Cancer Research Wales.  


5) Chasing dreams and setting the bar high with Be Cymru

This week, we shared the inspiring story of Phoebie Poole on behalf of our client, Be Cymru, the FAW’s Instagram channel. Phoebie, a football player since the age of five, shared her tale of training and working her way up to eventually play for Cardiff City Women’s and Cymru’s international U19s team. Phoebie fell in love with the game playing for the Cyncoed boys’ team. Over the years she then progressed through the FAW’s Welsh pathway, which helps young people develop their football careers.

Phoebie has since received seven Cymru youth caps and has recently been recognised as one of Sgorio’s top five performers. In this month’s Be Tîm Instazine – a regular piece of storytelling content we set up on the Be Cymru channel – Phoebie shares her story of overcoming self-doubt to feeling proud and overwhelmed when playing for her city and for her country. You can read the full story here.