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The Week That Was #268… 5 peeks behind the week at Working Word

 

Adding Welsh churches to your travel hit list. Producing and sharing the Urdd’s annual peace message. Exploring the link between diabetes and food bank dependence with The Olive Trust. Reflecting on Wales’ vaccine success. Talking house and home with Principality Building Society.

 

1) Adding Welsh churches to your travel hit list

We’ve been working with The National Churches Trust to launch a new range of travel experiences centred around Wales’ magical landscapes and ancient sacred spots. From kayaking along the Pembrokeshire coast and visiting seaside churches along the way, to dark sky stargazing in a rural churchyard in mid Wales, and cycling off the beaten track in Anglesey admiring charming chapels, these unique experiences may offer something a little different to your usual staycation vibe.

To help get the word out, we’ve been working with several travel influencers including Wanderlust Chloe, Emily Luxton and Pip in the City, who have been sharing just why Wales’ sacred spots should be next on your travel list in a series of blog and social posts across their channels.

 

2) Producing and sharing the Urdd’s annual peace message far and wide

On Tuesday the Senedd building in Cardiff Bay was lit up in the Urdd’s red, white and green in support of this year’s Peace and Goodwill Message from the organisation. And once again our film department produced the annual peace message video, filming with twenty individual participants in and around Swansea, as well as at the Urdd’s outdoor activity centre – Glan-llyn in the East of Newport.

This years’ message is asking for equality for women and girls and was co-written by Swansea University students aged 18-24. We were also tasked with sharing the message far and wide, securing covereg on Yahoo News and reaching our target Celtic audience via the Belfast Telegraph.

We also secured the kind support of Cerys Matthews who lent her voice to the campiagn by recording herself reading the message in English. You can listen to Cerys’ reading here.

In additon to coincide with their equality for women and girls message the Urdd have also pledged to provide free menstrual products at its Residential Centres, National Eisteddfod, and future national sports events, meaning that over 32,000 women and girls will have free access to menstrual products in Wales.. Take a look at this year’s Peace and Goodwill message here.

 

3) Exploring the link between diabetes and food bank dependence with The Olive Trust

This week we have been working alongside The Olive Trust to raise awareness surrounding a growing dependence on foodbanks here in the UK that brings with it an increase in diabetes cases.

The Olive Trust is a social enterprise that has warned that an increased reliance in food bank use in the past 15 years could spark a wave of food-related Type 2 diabetes cases resulting from unhealthy diets.

Denise Kingsley, founder of the Olive Trust, provides fresh produce to local food banks to combat the concerning growth in cases, as well as diabetes-friendly, tasty recipes to encourage more awareness of a diabetic diet.

Since releasing the story on Monday this week, we have supported the Olive Trust in spreading awareness of the relationship between food bank use and diabetes via News from Wales, and Nation.Cymru.

 

4) Reflecting on Wales’ vaccine success

Six months into Wales’ vaccine programme we worked with renowned public health specialist, Dr Anthony Hill, who is Programme Lead of the Public Health MSc at Learna, on a feature for the Western Mail sharing his insights on why the vaccination roll-out in Wales has been such a huge success.

The feature was a follow up piece to a feature Dr Hill authored for the newspaper back at the very start of the vaccination programme in early December.

 

5) Talking house and home with Principality Building Society

If lockdown has got you dreaming of more space around the house and a bigger garden, you’re not alone. The latest Wales House Price Index report for Q1 2021 from our client Principality Building Society, which was released this week, shows that the ‘race for space’ is stronger than ever in Wales. Not only did every local authority record an increase in house prices annually compared to the same time last year, house price inflation across the whole of the country climbed to 10.1%, the first double-digit percentage increase since 2005. We shared the story with media picking up coverage on ITV and Radio Cymru, and in the Western Mail, Daily Post, South Wales Argus and Mortgage Introducer to name a few.