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The Week That Was #266… 5 peeks behind the week at Working Word


Sharing stories of people in Wales getting Back in the Game. Launching Welsh Water’s latest campaign. Securing national tourism coverage to kick off the summer. Learning the lessons of the pandemic when it comes to caring for our elderly. Music announcements for internationally acclaimed Welsh band.


1) Sharing stories of people in Wales getting Back in the Game

With restrictions across Wales easing to allow sport and group activities to resume, we’ve been working on a new campaign for Sport Wales encouraging people to get back out there and continue exercising. This week we launched the Back in the Game campaign across socials and in the media, sharing the stories of two people in Wales who are returning to sport in their own way. We secured coverage for a 73-year-old bowls player who recently recovered from illness (on BBC Online). And a football coach from Cardiff who is helping his team maintain training during Ramadan was interviewed on BBC Radio Wales (listen back here), with coverage also secured in the South Wales Argus.


2) Launching Welsh Water’s latest campaign PestSmart

Last week we kicked off the start of our multi-channel campaign with Welsh Water, called PestSmart, targeting green fingered enthusiasts across Wales. The campaign aims to educate people about the impacts that using, storing and disposing of pesticides like weedkillers incorrectly can have on our environment. We launched the campaign on social media and via a paid digital media and radio campaign. Working with beloved TV and radio gardening expert Terry Walton, we’re going to be spending the summer sharing tips and advice through the microsite we built in-house on how people can become more ‘PestSmart’ to protect people, water and wildlife. Check out the website and watch our first video with Terry.


3) Securing national tourism coverage to kick off the summer

While the weather this week might have left many of us wondering what season we’re meant to be in, we’ve been busy securing coverage for our client Visit Swansea Bay that will leave you dreaming of sunny coastal staycations. We pitched two of Swansea Bay and Gower’s best restaurants to be included in The Times’ roundup of the best places to eat by the sea. There was one stipulation – these restaurants must have epic views, which we knew we could deliver with The Beach House at Oxwich Bay and Langland’s Brasserie which looks out over Langland Bay. Check out the online article (which also went into print) here.


4) Learning the lessons of the pandemic when it comes to caring for our elderly

Our increasingly aging population, alongside the significant impact the pandemic has had on older people, has created an incredibly challenging environment for our health and social care sector.

But there are valuable lessons to learn from the pandemic that can shape how the next generation of care workers look after our elderly.

We arranged for Professor Farhad Huwez, Programme Leader of the Care of the Elderly Diploma MSc at online learning platform, Learna, to share his thoughts on how care workers can take these lessons forward in the latest issue of The Carer.


5) Music announcements for internationally acclaimed Welsh band

Today, the Joy Formidable announced their new album, ‘Into The Blue’, along with the second single ‘Back To Nothing’. The album will be released on August 20th and was written in North Wales and later completed at the home of the lead singer in Utah.


The Joy Formidable are a three-piece alternative rock band from north Wales, who have done numerous world tours, festival main stages and stadium shows.


We turned to our music contacts to share the news securing a world exclusive for the track ‘Back to Nothing’ on the Janice Long show on BBC Radio Wales last night hosted by Adam Walton. You can listen back to it here.