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The Week That Was #265… 5 peeks behind the week at Working Word


A digital drive to capture the boom in STEM. Finding families for Five Rivers Child Care. Preparing girls for returning to play football. Inspiring 2021's staycations with Celtic Routes. Launching new assessments to better regulate cosmetic procedures.


Here’s five peeks behind our week at Working Word…


1) Exploring how a digital drive can capture the boom in STEM interest for Times Higher Education

Throughout the pandemic, public awareness of science and medicine has rocketed – from the increased public profile of senior medical figures to terms like PCR tests, PPE and quarantine becoming common parlance. This has led to an increased interest in studying STEM subjects among young people.


2) Finding families for vulnerable children and young people with Five Rivers Child Care

Throughout the pandemic, we’ve been running an ongoing campaign for our client, Five Rivers Child Care, to encourage people to consider a role as a foster carer in the current volatile jobs’ market. This week, we’ve been helping to inspire locals across the Midlands to take up the rewarding role of fostering vulnerable children and young people by sharing the story of a foster parent, Jyoti Jadav. Nottingham local Jyoti gave up her career of 20 years to begin fostering at the start of the pandemic. We secured the story on BBC Radio Nottingham and BBC East Midlands Today.


3) Preparing girls for returning to play football

With Covid regulations relaxing here in Wales and outdoor sports resuming, we have been working on social content to support girls returning to play football on behalf of our client, the FAW. We know that returning to play football can be nerve racking and may stir up feelings of anxiety, so we have been working on guides to help girls be as prepared as possible for training or an upcoming match after not playing for so long.

Be sure to head over to the Be Cymru Instagram page to check out our motivational return to play guides alongside other at home training drills, inspiring quotes and vlogs from WPWL and Cymru players.


4) Creating summer travel content for the Celtic Routes to inspire 2021’s staycations

With the outlook for tourism and hospitality businesses looking brighter as things reopen, we’ve been working with our client Celtic Routes and a prominent Irish travel blogger to create some summer staycation travel inspo content. Teaming up with All About Rosa Lilla, we developed blog posts and social media content sharing some of the must-visit locations across the Celtic Routes of East Ireland and West Wales, with the first blog about Ireland’s top spots going live on Wednesday. Read the blog here.


5) Launching a new Assessment to better regulate cosmetic procedures


Reports of a ‘Zoom boom’ have highlighted a rise in demand for cosmetic procedures, from face lifts to lip fillers and botox. But with a rise in demand, the importance of increased industry regulation to protect public safety is even more apparent.

This week, we worked with Learna and the Joint Council for Cosmetic Practitioners (JCCP) to launch their exclusive new Fast Track Assessment (FTA) for aesthetic practitioners, securing coverage in a leading trade media title.

The FTA is the first of its kind in the UK and will enable more cosmetic practitioners to be eligible to join the JCCP’s Government Professional Standards Authority (PSA) approved register. You can read the piece in Aesthetics Journal.