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The Week That Was #264… 5 peeks behind the week at Working Word


Life Sciences Hub continues to lead the fight against Covid in Wales. Setting sail on the Picturesque Wye Tour. Adapting to a post-lockdown hospitality sector. Menter Iaith talks media in the mother tongue. Finding families Five Rivers Child Care. 


Here’s five peeks behind our week at Working Word…


1)Sharing Life Science Hub Wales’ key role in the fight against Covid

Since the start of the pandemic, Life Sciences Hub Wales has been a key player in the fight against Covid-19 in Wales. Over the past 12 months, the hub has helped life sciences companies innovate and collaborate to create desperately needed equipment, resources and services for the frontline. To shine a light on the hub’s important role, we secured an interview for CEO, Cari-Anne Quinn, with Wales Business Insider editor, Douglas Frieldi. In the interview, which features as double page spread in the latest edition of the magazine, Cari-Anne explains how the hub went from working with just 10 companies a month to over 2,000 as it worked to support Covid-19 efforts, and shares some of the best success stories from Wales’ life sciences industry over the last year.


2)The Picturesque Wye Tour

Last week, our film team set sail into a piece on The Picturesque Wye Tour: a renowned and magical two-day boat trip through the Wye Valley, an area of outstanding beauty. For this project, we animated a short film exploring why the Wye Valley has been a longstanding muse for the minds of prominent artists, writers and poets. The film truly speaks for itself, so we encourage you to give it a watch! 


3) Considering how the pandemic has affected global hospitality trends

Outdoor dining, contact free ordering and payment, working ‘on the road’- it’s safe to say that the pandemic has had a significant impact on the hotel and tourism sector.

Around the world, the industry has rapidly adapted throughout the pandemic, capitalising on new and emerging trends, and responding to changing consumer behaviour and expectations. We arranged for Dr Clare Holt, programme leader at online learning provider Learna, which runs an Executive MBA in Hospitality and Tourism Management, to explore this in a piece for Hotel Owner. Dr Holt considered how sector leaders can best support staff to respond to these emerging trends.


4)Social media training in our mother tongue

This week we provided some Welsh language social media training to the Mentrau Iaith community across Wales. Menter Iaith’s aim is to support and promote the Welsh language. We started with the basics and moved onto audits and evaluations, and more importantly how to engage and increase your audience. On our second day we focused on Instagram for beginners, taking the team through everything from how to lay out your bio to posting engaging stories. If you want a bespoke training session on social media  - in Welsh or English or a bit of both, just get in touch.


5) Expanding into new areas for Foster Careline

The number of children in the foster care system continues to grow, with the Coronavirus pandemic seeing record numbers of children in need of loving homes. We’ve been working with our client, independent fostering agency, Foster Careline, to launch its services across Lancashire. We secured coverage in key title The Lancashire Post and an interview for Lancashire’s fostering manager on BBC Radio Lancashire on the call-out for more foster carers.