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The Week That Was #262… 5 peeks behind the week at Working Word


Converting Conde Nast to West Wales’ wonders. Shining a spotlight on Wales' sacred places. Staycation inspo on the run-up to summer. Embracing digital transformation for NHS Wales. Seeding sporting success at Coleg y Cymoedd.


Here’s five peeks behind our week at Working Word…



1) Helping Conde Nast discover Wild Wales’ best kept secret, Ceredigion 

With the Welsh borders re-opening next week and to help give our tourism sector a much-needed boost, we went and bagged print and online coverage in Condé Nast Traveller. Widely considered as one of the Holy Grails for the tourism sector, the magazine is the keen travellers go-to for top tips and it has certainly ticked a lot of boxes for our client Discover Ceredigion.

We worked closely with Condé Nast Traveller’s sub-editor on a detailed itinerary taking him all along the Ceredigion coastline, and focusing his attention on Aberteifi / Cardigan, where among other activities he kayaked and sampled some local gin. His journey was also a trip down memory lane having holidayed in Ceredigion as a child, and this time around he returned with his son to show him what he considers to be the best beaches in the world. Seasoned traveller Rick Jordan compares Ceredigion’s coastline to that of California, “a land beyond motorway and train” and praises its “properly dark night skies”.  Take a look at the online feature here (and get booking!).


2) Showcasing Wales’ sacred places on ITV

Last week we organised for ITV Wales correspondent Carole Green to enjoy a bike tour of Anglesey and to visit some of the island’s most special sacred places along the way. The tour that Carole enjoyed, with the lovely Eli from Green Lane Bike Tours, is part of a new collection of unique travel experiences launched by National Churches Trust, the charity dedicated to supporting the UK’s places of worship by promoting church visits and tourism. We have been working with the organisation for the past year to help them to launch these new Wales-based experiences, and spreading the word about church tourism in general.  Regular readers will remember us bagging the front cover of Country Life last year. The ITV feature ran on the Easter Sunday evening news – check it out here.


3) Walking our way around Swansea Bay with an eight-page travel feature

With travel restrictions easing in Wales, an eight-page feature in Country Walking magazine for our client Visit Swansea Bay couldn’t have come at a better time. Celebrating the Gower Peninsula’s 65th anniversary as the UK’s first Area of Outstanding Natural Beauty, the eight-page spread in the magazine was generated from a press trip we organised along with the team at Visit Swansea Bay. Including recommendations of places to stay and eat in the region – all Visit Swansea Bay partners suggested by us – the feature is giving us plenty of staycation inspo for the summer.


4) Launching a new NHS Wales organisation for digital, data and technology

Throughout the pandemic, Digital Health and Care Wales supported our NHS with the technology and information needed to quickly adapt and support patients in new ways.

With over 5,000 video consultations every week and a national contact tracing platform and vaccination system created by Welsh organisations, for the people of Wales, the way we access and understand our healthcare has changed.

This month, they’ve launched as a new Special Health Authority, with new leadership, to take forward the digital transformation of NHS Wales.

We worked with Digital Health and Care Wales to launch their new organisation, securing coverage in Business News Wales, and trade publications like Med-Tech Innovation and Pharma Phorum.


5) Wales’ sporting future looks bright at Coleg y Cymoedd 

We’re in a golden era of Welsh sport. Winners of the Six Nations.  About to win the Euros (probably). Jade Jones practicing her throwdowns ahead of a third consecutive gold in Tokyo. Coleg y Cymoedd is one of the country’s breeding grounds for future sporting superstars.  And the future’s looking even brighter with this week’s announcement of a new £5.1m Centre of Sporting Excellence for their Nantgarw campus. The new two-storey building will house a sports hall, fully equipped gym and classroom teaching facilities to further bolster the college's reputation as a leading provider for sports education in South Wales. We secured coverage both in print for Western Mail, the South Wales Echo, Pontypridd and Llantrisant Observer, and online for In Your Area, FE News, Wales 24/7 and Insider. 

We also shared the news of Coleg y Cymoedd's new Construction Hub Academy in Oakdale, Caerphilly. The academy will provide those new to the industry as well as those looking to upskill or make a move to construction with a range of sought-after industry accredited qualifications and short courses within the demolition and groundworks sector. You can find out more about the new Construction Hub Academy in Western Mail, Insider, Construction Index and Premier Construction to name a few.