Latest Stories

The Week That Was #261… 5 peeks behind the week at Working Word


A ‘special announcement’ for Welsh football fans. Discussing New Zealand's bereavement leave clause. Travel inspiration for those in Wales. 'Into The Blue' for a well-known Welsh band. Announcing business growth and a drive for recruitment.


Here’s five peeks behind our week at Working Word…



1) Making a mark on football pitches across Wales 

We’ve been working with our client the Welsh Blood Service on a ‘special announcement’ this week to promote its partnership with the FAW. The organisations announced that as of September, all pitch markings will be turning red. Using 'gwaed red' (blood red) paint, the decision will see Wales become the first nation in the world to adopt red pitch markings across its domestic leagues.

The surprise announcement caught the attention of fans of Wales' domestic leagues and had many clubs sharing the news on their socials using content we created for them. However, fans were later informed that the decision was in fact an April Fools joke with an important message. 

Every single day, the Welsh Blood Service needs to collect 350 blood donations to supply hospitals with enough blood for patients, to support lifesaving procedures. To help the Welsh Blood Service continue this vital work the FAW has partnered up with the organisation to encourage football fans across Wales to make lifesaving blood donations.


2) What does the new bereavement leave clause mean for future policy in the UK?

Last week, New Zealand signed off on a new bereavement leave clause and everyone was talking about it. Alex Christen, an employment lawyer at Capital Law, shared her thoughts with Cosmopolitan UK on what the new overseas law means for future policy in the UK around paid miscarriage leave. Alex also discussed how the news of the new leave clause was met with mixed reviews – on the one hand, many felt the new clause set a minimum benchmark ensuring grieving parents were given time where they didn’t have to worry about work. On the other hand, many felt the clause was unnecessary to legislate for something many employers already allowed for. Click the link here to read more.



3) Celebrating travel in Wales with press trip coverage for the Celtic Routes

The second piece of press trip coverage we have secured for the Celtic Routes tourism campaign was published last weekend in the i paper – both in print and online - to coincide with the lifting of travel restrictions in Wales. The coverage was secured following a press trip to Wales that we organised in autumn 2020.

The Celtic Routes is an Irish and Welsh tourism collaboration designed to showcase the natural wonders of the counties of Wicklow, Wexford, Waterford, Ceredigion, Pembrokeshire and Carmarthenshire. You can read the article online here. For those in Wales who can travel freely again, you might find some inspiration in here for an Easter road trip!


4) Announcing new music for a well-known Welsh band  

Last Friday, we announced that the Joy Formidable, a three-piece Welsh alternative rock band had a brand-new single, “Into The Blue”. The track was written in North Wales and later completed at their homes in Utah and it’s the band’s first new material since their kaleidoscopic 2018 album AAARTH.


We turned to our Welsh music contacts and secured a coveted spot on BBC Radio Wales’ Welsh A-List playlist and got radio plays on the Steffan Powell, Wynne Evans and Behnaz Akghar’s shows. You can listen to the song here - it’s a TUNE!





5) Record growth at Axiom and driving recruitment 


This week saw us support Axiom Manufacturing Services to launch a major recruitment drive to enable its record-breaking growth to continue throughout 2021 and beyond. After the challenges of the past year, annual growth in 2019-2020 generating turnover in excess of £62million is great news in itself. But, what makes this story better is the fact that that success is creating dozens of new Welsh jobs. In addition to securing PR coverage with the likes of the Western Mail, BusinessLive, and Wales Business Insider, we worked to build and launch an advertising campaign to promote the new opportunities with one of Wales’ leading electronics manufacturers. So, if you're interested to know what it takes to join the team at Axiom, you might want to dust off the CV and take a look at WalesOnline.