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The Week That Was #260… 5 peeks behind the week at Working Word


Breaking down misconceptions about fostering in the LGBT+ community. Reflecting on a year in lockdown. Highlighting the beauty of rural churches. Sharing the inspirational story of a domestic abuse survivor. Success for Wales' life sciences industry.


Here’s five peeks behind our week at Working Word…



1) Encouraging Manchester’s LGBT+ community to think about fostering


With the number of children in need of foster care increasing during the pandemic, we’ve been breaking down the common misconception that those from the LGBT+ community aren’t eligible to foster.

Working with our client Safehouses Fostering, which is part of the Five Rivers Child Care social enterprise family, we coordinated an interview with the Manchester Evening News and Safehouses’ fostering service manager, Wayne Brown, to talk about misconceptions around fostering.  

Wayne highlights that Safehouses conducted its own research and found 55% of people in Manchester don’t know those from the LGBT+ community can foster. He wants to urgently remedy this by breaking down this stereotype as there’s never been a greater need for more diverse foster parents.

You can read the Manchester Evening News interview here.


2) A Year in Lockdown

To mark a year in lockdown on Tuesday, Business Live- that’s Trinity Mirror’s national business title- ran a large feature showcasing the experience of several Welsh businesses who have survived, adapted and pivoted in the year since Covid struck. We contributed the stories of two clients - Learna, an online postgraduate learning platform who have seen student numbers boom during 2020, and office furniture manufacturer, Bisley, who after briefly shutting their factory for the first time in living memory launched a brand new WFH collection which is contributing to a huge rise in online sales.

And Working Word even contributed our own story, with owners Dan Tyte and Caroline Holmes sharing their experiences of what it’s like steering a comms company, and our dozens of clients across public and private sectors, through the crisis.


3) Sacred Sojourns

In preparation for tomorrow’s easing of travel restrictions in Wales, we’ve been busy sharing some unique and inspirational travel ideas with media on behalf of National Churches Trust, the charity that helps support the UK's churches, chapels and meeting houses. And this week we landed a fantastic six page feature in Choice magazine, showcasing nine beautiful Welsh walks that feature rural churches handpicked by prominent historians, tourism heads and Church of Wales leaders. Highlights include the Ewenny Priory and Spring Flowers Walk in the Vale of Glamorgan contributed by Alex Glanville, Head of Property at the Church in Wales; the Llanrhychwyn Church walk in Conwy chosen by medieval historian Professor Maddy Gray and the Penrhys Pilgrimage, a favourite of Manon Phillips from Visit Wales.


4) Sharing the inspirational story of a budding painter and decorator

A few weeks ago we shared the story of Carrie Seymour, a Caerphilly local with an inspiring story overcoming the hardships she faced with domestic abuse.  Understandably, following years of domestic abuse at the hands of her ex partner, Carrie now feels uncomfortable having men working in her home.  After seeking support and leaving her ex-partner, Carrie has since worked hard to raise her children, rebuild her confidence and take steps towards achieving her goal of starting her very own business offering painting and decorating services.

A talented painter and decorator, Carrie has been inspired by her experience and wants to help other women who are facing, or have faced, a similar situation. She is set to gain her Level 1 qualification in Painting and Decorating at Coleg y Cymoedd this summer before progressing to Level 2. Carrie is eager to continue working towards her dream and has gone on to share her story further with a feature on WalesOnline, Western Mail and, Pontypridd and Llantrisant Observer, and South Wales Echo. 


5) Showcasing Wales’ life sciences successes

It’s been another busy week for our client Life Sciences Hub Wales as we’ve worked on telling the stories of further impressive innovations and developments coming out of Wales’ life sciences industry.

First up, we told the story of Cardiff-based Thermal Compaction Group (TCG), which has become one of the first companies in the world to create a device that recycles disposable plastic PPE. The firm’s Sterimelt device melts polypropylene, converting it into pellets that are used to make new plastic products. TCG has teamed up with Hardshell, one of the UK’s first FFP3-grade mask-making facilities, also based in Cardiff, to trial its disposable face coverings through the Sterimelt machine, using defective masks that would otherwise end up in landfill. The innovation could play a major role in helping to tackle the tonnes of plastic waste resulting from single use PPE. We secured coverage across a range of titles including Western Mail, Business Live, Med Tech Innovation and Engineering & Technology.

We also shared the story of Port Talbot precision instrumentation manufacturer, British Rototherm, which has expanded to also produce PPE, becoming an accredited safety goggle manufacturer, landing coverage across Wales 247, Business News Wales and Medical Plastic News.

Lastly, we announced that Wales is set to welcome three new intensive learning academies later this year which are designed to train the next generation of health and social care leaders. You can read more about the academies on Care Industry News and The Carer.