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The Week That Was #259… 5 peeks behind the week at Working Word


Keeping Wales tidy with new campaign launch. Helping parents and children access Welsh language stories. Celebrating second generation foster mums for Mother's Day. Success for Welsh exporters. Raising awareness for National Forest for Wales. 


Here’s five peeks behind our week at Working Word…



1) Launching Wales’ biggest ever effort to eradicate litter and waste

This week, we’ve been working with Keep Wales Tidy to launch their new campaign #CaruCymru, an inclusive movement to inspire people in Wales to take action to care for our environment.

Leading up to the launch on Wednesday 17th March, we’ve reached audiences around Wales in a range of ways.

We arranged for ITV Wales to interview Keep Wales Tidy Chief Executive, Lesley Jones, and the campaign was also covered on ITV Wales online, BBC Radio Cymru and in newspapers and websites all across Wales.

Partnerships are key to keeping Wales tidy so we created guidelines and graphics for local authority partners to support on their own channels, as well as working with influencers including Tik Toker Osian Thomas and athlete Mica Moore to reach new audiences and to highlight the ways we can all protect our planet.


2) Helping parents and children with a free Welsh language online resource

To coincide with Saturday’s World Storytelling Day, Theatr na nÓg has launched an online resource for young children to access original Welsh language stories. Goslef, meaning a soothing tone in Welsh, is a series of original Welsh language stories for young children to help immerse them in the words and sounds of the Welsh language. Over the past year, some parents and children have struggled with the Welsh language element of homeschooling. On learning of these challenges, award-winning Theatr na nÓg took the initiative to reach out to Welsh schools to see if they could help.

We worked with Theatr na nÓg on how best to tell their story about stories, and arranged that Lynne Jones, headteacher at Ysgol Santes Tudful, Merthyr Tydfil was available to speak with media about how Goslef helped. Lynne told us that “Goslef is perfect, it's not just a tool that can help parents and teachers have a break while children listen to a Welsh language story, but it's also a break for the child from that never-ending screen time, it's a step away into a virus-free world that can help spark their imagination.”

We arranged for S4C’s Newyddion to cover the story, interviewing Lynne Jones, Geinor Styles and a mum and daughter who are already benefiting from Goslef, with English language interviews hitting BBC Wales Today very soon. Goslef stories are available to download on Theatr na nÓg's Spotify page here.


3) Spotlighting second generation foster mums for Mother’s Day

To celebrate Mother’s Day last Sunday we shared the story of an inspirational mother-daughter duo who foster with our client, Foster Careline, part of the Five Rivers Child Care social enterprise family. The carers, Jasmyne and Michelle, both specialise in parent and child fostering where they look after a parent and their newborn, to help the parent develop the skills they need to look after their little ones. Together, Jasmyne and Michelle are passing on their maternal knowledge and skills to the next generation of young mums and their babies.

We secured coverage in the Wigan Post, on Wigan Today and coordinated an interview on BBC Radio Manchester’s breakfast show.


4) Highlighting the success of Welsh exporters

As part of our work with Business Wales to motivate SMEs in Wales to consider exporting we developed a list of 25 successful Welsh exporters which featured in a five page supplement in Wednesday’s Western Mail, as well as online on Business-Live and WalesOnline. Companies that made the list included Huntingdon Fusion Techniques- currently involved in Elon Musk’s high profile SpaceX programme-  and office furniture manufacturer Bisley, who recently won a huge contract to supply Kuwait University - one of the largest educational campuses in the world.

The supplement also featured an op-ed from Minister for Economy and Transport, Ken Skates, titled ‘Why disruption and change can be a catalyst for export’.  



5) Planting new ideas for the National Forest of Wales


Over the last month, we have been promoting a digital event to help gather people’s views and voices about The National Forest for Wales which will run the length and breadth of the country, boosting our health, our economy and our country’s wildlife.
We created Google Display and YouTube adverts to raise awareness of the National Forest of Wales with the ultimate goal of encouraging attendance at the digital event. The adverts reached over 750,000 and directed over 3,500 clicks through to the website to sign up. To coincide with this activity, we reached out to around 150 local community groups to let people know about the event at a grassroots level and speak directly with different communities in Wales.