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The Week That Was #257… 5 peeks behind the week at Working Word


A poetry-led film in the forest. Steps to success for young entrepreneurs. Talking life abroad with star Welsh students. Inspiring and supporting reading at home or in the classroom. Committing to sustainability by giving back to the environment. 


Here’s five peeks behind our week at Working Word…




1) Showing Wales doing good at home and overseas


“Old men sit in the shade because they planted a tree long ago”.  That’s a Ugandan proverb Wales is taking to heart. Through the Size of Wales project, Wales is planting trees in Uganda.  Through the new National Forest project, one day we may be able to walk the length of Wales surrounded by trees.

We worked with African-Welsh poet Eric Ngalle Charles to create a narrative poem linking this good work, filming him in a beautiful forest in Monmouthshire for a film which premiered this week for St. David’s Day as part of Gŵyl Dewi.



2) Giving Wales’ next generation of business owners a step to success


Every week our team work to spread the word about the incredible next generation of young business owners in Wales and the free support available to them through Big Ideas Wales, the youth entrepreneurship service for 16-25 year olds. To support a digital campaign being run by Big Ideas Wales, we created a video to promote the service, using quotes from a handful of the exceptional young entrepreneurs who have received support from the service. Check out the video and pass on to any budding business people you may know.



3) Star Welsh students chat life across the pond with Wales’ First Minister

Four of our brightest young students spent time chatting to First Minister, Mark Drakeford and Kirsty Williams, Minister for Education over Zoom about life in US universities, which streamed on as part of Monday’s St David’s Day celebrations.

Yousuf Bakshi, from Cardiff told the First Minister about the “crazy opportunity” he’s experiencing in his second year at Harvard University, and Ellie Rees, of Llanelli spoke of the opportunity she’s been given to “try and not be afraid of the answer”. All four students have been through the state school system here in Wales, and with a little help from Seren, a programme designed to support Wales’ brightest students reach their potential, were offered access and support to attend summer schools at universities like Yale and Harvard and ultimately study in the USA. Another Seren alumni, Liam Rahman told BBC Radio Cymru listeners all about the Seren programme bright and early on St David’s Day and you can read more about it here.  


4) Promoting World Book Day with the Books Council of Wales


We’ve been working on a special series of films with our client, Books Council of Wales, to inspire and support reading at home or in the classroom. In this series of digital resources we hear from authors across Wales, discussing themes on what reading means to them, the story behind their stories and an extract reading from their own books.

Our first batch of filming saw us adapt self-tapes instead of physical filming due to lockdown restrictions. These resources are aiming to inspire creativity and imagination for children of all ages across Wales. Shared for World Book Day yesterday, these videos are available online now and the Books Council will be uploading the rest of the series throughout March. Check out one of videos here from Welsh language author and illustrator, Huw Aaron.



5) Planting 100 trees as a commitment to sustainability with Axiom

As a living demonstration of their commitment to driving environmentally friendly manufacturing practices, the team at Axiom Manufacturing Services has completed a personal challenge to plant 100 trees on the company’s grounds. In the space of a week, the employee-led initiative has seen the team plant 100 Japanese Flowering Cherry trees (Prunus Amanogawa) at the company’s 30 acre facility in Newbridge.  One of the UK’s foremost contract electronics manufacturers operating in the medical, aerospace, and digital security sectors, Axiom’s championing of sustainable industry practises is well recognised in its sector. However, its team believe that this commitment should go beyond the factory floor, and these trees now stand as a reminder of Axiom’s duty to keep sustainable practises at its core. You can read the full story here at News From Wales.