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The Week That Was #256… 5 peeks behind the week at Working Word


Creating wellness content to help stay positive during lockdown. Supporting the rejuvenation of theatre and the Welsh language. Calling on the LGBT+ community to consider fostering. Encouraging men to learn about menopause. Sharing key considerations for continued vaccine rollout.

Here’s five peeks behind our week at Working Word…




1) Creating wellness content to support Be Cymru’s followers

We’ve been working with our client, the FAW’s Be Cymru Instagram channel, to develop content that focuses on wellness, supporting followers through the winter months and lockdown. We wanted to create content with advice for avid football players on how to remain positive, active and looking after their mental health in these often stressful times, when they can’t be out on the pitch as usual. We worked with Cymru national player Megan Wynne who is currently recovering from an injury, so knows full well what it’s like to not be able to play the sport she loves right now. Her Q&A video, which we developed the brief for and edited, takes us through Megan’s advice on how to stay positive at the moment. Watch the video on Be Cymru’s IGTV here.


2) Supporting the rejuvenation of theatre and the Welsh language in the South Wales Valleys

This week we’ve been working with Theatr na nÓg on launching their new collaboration, Y Consortiwm Cymraeg, aiming to present high-quality accessible Welsh language theatre. Theatr Soar in Merthyr Tydfil, The Welfare in Ystradgynlais and Maesteg Town Hall joined forces with na nÓg to rekindle the vitality and value of their venues to their communities.

Despite the blows that the arts industry has received as a result of Covid this is not the first sign of resilience from the award winning Theatr na nÓg. Since the beginning of the pandemic they have switched a theatre production to the radio studio, turned a psychedelic musical into an R+D workshop and they also released a charity Christmas single, all in a bid to keep the home fires burning and freelancers in work. And with their new partners they are looking forward to presenting an adaptation of the classic comedy Shirley Valentine in the autumn, where the production will hopefully tour all three venues and the rest of Wales. We arranged an interview for Geinor Styles, artistic director on BBC Radio Cymru as well as securing print coverage in the South Wales Evening Post and online on Golwg360. Tune into S4C’s Heno next week to catch all four Consortiwm members talking about more plans.


3) Encouraging LGBT+ individuals to consider fostering

With the number of children in need of foster care increasing by 57 percent as a result of the coronavirus pandemic, we’ve been tackling fostering misconceptions and encouraging those from the LGBT+ community to consider fostering. 

Research conducted by our client, Five Rivers Child Care, found that over 60 percent of people across England are unaware that same sex couples or those from the LGBT+ community are eligible to foster. As part of LGBT+ History Month in February, we ran a PR and social campaign highlighting the need for more foster carers to support the increasing number of children and young people entering the care system, alongside tackling misconceptions that sexual orientation and identity prevents anyone from fostering. We also shared the inspiring stories of LGBT+ foster carers.

We secured coverage on national LGBT+ outlet, Gscene, in the Manchester Evening News, the Oldham Times, Braintree and Witham Times, Clacton Gazette, Colchester Gazette, Maldon and Burham Standard and coordinated radio interviews with carers and fostering managers on ShoutOut Radio, BBC Radio Leeds, BBC Radio Bradford and Express FM.



4) It’s time for men to educate themselves about menopause

This week, following Gabby Logan’s urge for men to learn more about menopause, Kate Bache, co-founder of our client Health and Her, discussed the big impact menopause can have on couples. Kate highlighted how the fluctuation in hormones can lead to a number of challenging symptoms that can affect a woman’s body, mood and mind and therefore, she encourages men to be there for their partners by educating themselves on the changes that are happening and considering steps that could be taken togethnjmkjker. 

Read the full article on Yahoo Style. 



5) Key considerations for continued vaccine rollout in care homes

Earlier this month everyone in the top priority groups across the UK had been offered a vaccine – a total of 15 million people. Care home staff and residents were amongst those prioritised, bringing some hope and relief to them and their families.

But the pandemic is a long way from over, and caution is essential to progressing with vaccine roll-out.

We arranged for Professor Farhad Huwez, a Consultant GP and Geriatrician and Programme Leader of the Care of the Elderly Diploma MSc provided by online learning specialists Learna, to share his insights and the key considerations for continued vaccine rollout in a feature for The Carer magazine.

You can read the article online in the latest issue.