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The Week That Was #255… 5 peeks behind the week at Working Word


Demystifying the export journey for businesses. Turning dreams into reality for young entrepreneurs. Working from home in style with a new furniture collection. Providing helpful advice for budding law professionals. Business success for a group of enterprising teens.

Here’s five peeks behind our week at Working Word…




1) Illustrating the steps to starting the export journey with Business Wales


Our export campaign with Business Wales encourages SMEs across Wales to consider exporting, or to grow their existing international trade presence. The latest thing we’ve been working on is an animated film highlighting the steps required to start the export journey with the help of Business Wales.

From establishing key target markets, potential routes and partners, developing a tailored export strategy and getting to grips with logistics and financial considerations, the new animated film documents all the different ways Business Wales can guide and support Welsh businesses as they look to trade in international markets.



2) Young entrepreneurs aren’t sleeping on success with sustainable sleepwear brand


This week we’ve been sharing the story of two childhood best friends who’ve come together to turn lockdown stress into business success by setting up a sustainable sleepwear brand. Bella Mossman and Ffion Boyesen, both from Llangrannog, were able to launch their business HUNA during the pandemic with the support of our client Big Idea Wales, the youth entrepreneurship scheme in Wales that helps young people turn their business dream into a reality. As a result, the duo have been creating beautifully handcrafted sleepwear sets using sustainably-sourced materials and are already busy working on their second collection.

We fashioned Bella and Ffion’s success into a media story which you can read more about on News from Wales and the Tivy-Side Advertiser.



3) Showcasing a new furniture collection in New Design magazine

At the tail end of 2020 our client, heritage office furniture brand Bisley, launched a new collection designed with the WFH lifestyle firmly in mind. And in the latest edition of New Design magazine (out this week!) the new range, known as Belong, has a double page spread dedicated to it – check it out here.

And in other Bisley news we helped CEO Richard Costin secure and pen a feature for Manufacturing Global on the topic of ‘Made in Britain’, how many companies are struggling with the complexities of an international supply chain during a pandemic and why Bisley will always be a British manufacturer. Read it here.



4) 'Thinking outside the box' with work experience 

As the pandemic continues, it's become a difficult time for young people to gain work experience across a variety of sectors. In particular, social distancing restrictions and working from home have made placement opportunities scarce for budding legal professionals. Despite this, there are virtual work opportunities out there and to raise awareness of these, we worked with our client Seren to share the personal insights of one of their talented students, Ryan Lenihan, who took part in a virtual legal placement last summer.

Through Seren, Ryan was put in touch with LEDLET which runs an annual summer internship with Legal Wales to help young people who are interested in law to get experience, education and mentoring. We created a letter to editor from Ryan sharing his experience of the programme and Seren’s support as well as his advice to other students who might be concerned about how to get work experience during such unprecedented times. While the letter has just gone out, we’ve already received coverage in the Western Mail.



5) Telling the story of youth-owned book publishing enterprise, Lemonêd Publishing

This week, we shared the story of a group of enterprising teens from Rhondda who launched their very own publishing business last year. Taking inspiration from their own experiences and struggles growing up, the group set up Lemonêd Publishing (Cyhoeddiadau Lemonêd) - a bilingual children's book publishing business dedicated to getting young people talking about mental health and wellbeing. Their first book titled ‘The Story of Lemmy the Lemon (Stori Lemmy Lemwn)’ was released last year to a positive response from the local community.

This year, the Lemonêd Publishing team are set to unveil their second book following the continued success and growth of the start-up. With help from Coleg y Cymoedd's Enterprise and Employability Hub, they’re set to expand their business venture further under the support and mentoring of the Hub and entrepreneurship charity Tafflab. 

Find out more about Lemonêd Publishing's journey in News From Wales, Wales 24/7, In Your Area, FE News, and the South Wales Echo.