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The Week That Was #254… 5 peeks behind the week at Working Word


Sharing news of peaking property prices. A front cover feature for furniture manufacturer. Showcasing Carmarthenshire's cycling routes. Discussing the concept of a 21st century university. Welcoming green technologies in the workplace. 

Here’s five peeks behind our week at Working Word…



1) Sharing news of property prices peaking in Wales on BBC TV, radio and online

Have you been scrolling through Rightmove during lockdown dreaming of a new property to put your stamp on? Well, whether that’s purely a pipedream or something you’re turning into reality, you’ll find Wales’ housing market in a really strong position despite lockdowns for almost a year. This is the latest findings from our client Principality Building Society’s House Price Index for Wales, which we sold into media this week. With 18 local authorities reaching new peak average house prices and Wales’ average house price topping £200,000 for the first time ever, it was an exciting story to share and picked up coverage across BBC online, BBC Wales Today, radio, Business Live, Property Wire and more.


2) Bisley CEO lands the cover of the new Wales Business Insider

At the end of 2020 we arranged for Bisley CEO, Richard Costin, to have a chat with Wales Business Insider editor, Douglas Friedli, and this week the interview – which outlines Bisley’s response to the pandemic - was published in the brand new issue of the magazine – check it out on page 13. Bisley is one of the UK’s longest standing furniture manufacturers- they’re the inventors of the iconic multidrawer- and they pivoted their product development and design to reflect covid times.

And not only did he feature inside the magazine - Richard also graced the cover!



3) Clicks a’plenty for the cycling hub of Wales



We might not be able to go on holiday at the moment (sob!), but that doesn’t mean we can’t daydream about that next big adventure. With many of us developing a love affair with cycling during lockdown, we created a social advertising campaign on behalf of Discover Carmarthenshire which ran across Facebook, Instagram and YouTube promoting Carmarthenshire as THE place for exploring on two wheels once restrictions allow.

The main aim of the campaign was to drive people to the Discover Carmarthenshire website so that they can flick through the 23 different cycling routes available and plan their cycling adventure. And happily our campaign resulted in 17,618 link clicks, 1.5m impressions and 628,342 video views. Saddle up!



4) Universities need to realise they’re in the service industry

Last week we told you about a feature we had penned for Times Higher Education in collaboration with Learna founder Prof Steve Davies, and this week another feature we worked on with Prof Davies got published with the same title! Titled ‘Universities need to realise they are in the service industry’ the piece delves into the ideological gap that has grown where some universities have different ideas to students about what the concept of a 21st century university. Read more here.



5) A window of opportunity for energy efficiency

While the pandemic is obviously at the forefront of all our minds, tackling climate change is still vital and the public sector has its part to play in the global effort. Across the UK, thousands of public sector buildings are sitting empty as staff work from home, presenting a window of opportunity for organisations to make investments in their buildings’ energy efficiency without disturbing work. Investing in new technologies like LED lighting, solar panels and boiler replacements can significantly reduce energy bills, all while tackling climate change and supporting a ‘green recovery’ following the pandemic – it’s a win-win.

We explored this topic with our client Salix Finance with a double page spread in this month’s edition of Public Sector Build Journal, which you can read here.