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The Week That Was #253… 5 peeks behind the week at Working Word


Celebrating the best of Welsh miwsig for Dydd Miwsig Cymru. Producing a BBC Sounds podcast. Reading for better wellbeing.  Enhancing your remote learning experience. Discussing new immigration rules for international students. 

Here’s five peeks behind our week at Working Word…



1) Dydd Miwsig Cymru takes over Radio 4’s Today programme and more

It’s Dydd Miwsig Cymru 2021! A day dedicated to celebrating Welsh language music in all its forms. While miwsig-lovers aren’t able to get together in person this year, the Working Word team has been spreading the word about ways to celebrate Welsh Language Music Day at home

Radio 4’s Today programme is more synonymous with tough political questioning for the Prime Minister but this morning we arranged for Hollywood actor Rhys Ifans to talk about how miwsig had helped him cope with the lockdown, with bands like Super Furry Animals and Datblygu played on the airwaves of the BBC’s flagship breakfast show. Not something you hear every day! Over on BBC 5Live, Huw Stephens joined Welsh learner Adrian Chiles to talk about how miwsig can help people pick up a language, recommending some top tiwns to try. Add that to coverage in the i, on BBC Radio Cymru, S4C Ffeil, Heno, BBC Wales and more.

A virtual festival with performances from HMS Morris, 9bach and Eädyth will be streaming on Welsh cultural website and app AM from 2pm – 10pm, as well as DJ sets, track releases and an exclusive hour-long conversation between Hollywood actor Rhys Ifans and BBC presenter Huw Stephens.

Today also sees the end of the Ysgol Hip Hop competition which we launched for primary school children who want to show off their flair for beats and rhymes. The competition asked children in Wales to write and perform a rap song about what the Welsh language means to them. We received over 100 entries, all of which absolutely blew rapper Mr Phormula away, who had the tough job of picking the winner. Go to @Miwsig’s Twitter page to see who the winner is. 


2) The Story of Miwsig, our podcast exclusively for BBC Sounds

Not only is today Dydd Miwsig Cymru, it also marks the launch of our newest podcast production, The Story of Miwsig, produced with our friends at Move for BBC Sounds. This new six-part podcast is hosted by the BBC’s Huw Stephens and Sian Eleri telling the inside story of Welsh language pop’s history. The series traces Welsh language pop music’s journey from the chapels to the charts, covering every decade from the 60s. Expect to hear from Gwenno, Eadyth, Euros Childs, Pat Datblygu, Dafydd Iwan, Gruff Rhys and Rhys Ifans among others. The first episode is available now with new episodes released every Friday for the following five weeks. Listen and subscribe to it here.


3) Promoting good health with the Books Council of Wales’ Iechyd Da initiative

This week, the Books Council of Wales launched their new project, Iechyd Da, aimed at encouraging children to understand and discuss issues surrounding health and wellbeing. A package of 41 books will be provided for every primary school in Wales, to support with health and well-being topics.

As part of this project, we’ve been working on creating some videos for their launch. Iechyd Da, directly translating as “good health”, is particularly important for everyone at the moment. You can check out one of the videos here.


4) Taking the sage from the stage and into the screen – talking online learning with Times Higher Education

This week we landed a great op-ed with leading edu title Times Higher Education on behalf of our client Learna, flexible online education specialists.

Times Higher Education has just launched their new Campus platform, a new portal which offers peer-to-peer advice and best practice in online teaching and learning from academics all over world. We contributed an article from Learna’s founder Professor Steve Davies who has been developing online learning platforms for over twenty years and therefore knows a thing or two about how to educate digitally.

Steve discusses the many lessons he’s learned in using technology to enhance learning, particularly in relation to bricks and mortar universities, nearly all of whom are currently teaching over the internet rather than the lecture theatre for the first time ever. Check it out here.


5) With the UK’s new Points-Based Immigration System, what does the future look like for international students?

Since the announcement of the UK’s new immigration system this time last year, which came into force in December 2020, it’s been a roller coaster of emotions for many foreign nationals currently living in the UK. But for international students, the future is looking bright.

On behalf of our client Capital Law, we secured a feature with Roar News, King’s College London’s student newspaper, giving the inside on the new immigration system and its impact on international students. The feature brings a legal perspective on the new visa route for foreign national students from business immigration specialist, Alex Christen, alongside the benefits of hiring international students with insight from education law expert, Trish D’Souza. Click here to read more.