The Week That Was #252… 6 peeks behind the week at Working Word
Inspiring young people to register to vote. Prepping for Welsh Language Music Day. Encouraging a career change into foster care. Sharing insights on the future of British manufacturing. Shining a light on successful Welsh exporters. A published book for a former Working Worder.
Here’s six peeks behind our week at Working Word…
1) Inspiring young people to register to vote
Take a trip with us to the future. Caerphilly, 2083. A series of older people reflect on how they changed the world in 2021 (watch the film above for the rest of the story…).
This year’s Senedd elections will be the first time 16 and 17 year olds can vote. We’ve been working with Caerphilly Council to create a content package encouraging young people to get their voices heard, targeting the next generation on TikTok and Instagram with influencers on Facebook and Twitter.
The short film has already gained a hugely positive response on social media, with politicians, locals and people all over the world praising it for its important messaging and innovative approach.
By being registered to vote ahead of March, young people will be able to take part in the 2021 Welsh Assembly election as part of the Senedd and Elections (Wales) Act 2020. This monumental change will provide thousands of new young voters to have their say and make history.
2) Helping families enjoy the Miwsig together
Cranking up the Welsh language tunes can be a great way to pick up a bit of the language if you’re not a Welsh-speaker. In the spirit of Dydd Miwsig Cymru / Welsh Language Music day, which is coming up a week today (Friday 5th February), we shared Moseem’s story of how miwsig helps him learn and enjoy Welsh with his children.
Moseem’s two children go to a Welsh medium school, and while Moseem himself isn’t a Welsh speaker, he’s proud of his Welsh heritage and is keen to pick up and enjoy more Cymraeg with his kids. Listening to miwsig together has been a great way for Moseem to learn and you can hear more about their story in our latest video.
3) Encouraging a career change into foster care as unemployment reaches four year high
With unemployment at its highest level in four years as a result of the coronavirus pandemic, and the number of children needing a safe place to live rising at a frightening rate, we’ve been encouraging people to consider a career change and become a foster carer.
Since the New Year, we’ve been running an ongoing campaign around the theme of New Year, New Career for our client, Five Rivers Child Care, to highlight the desperate need for more foster carers and promote the positives that a career in fostering can provide. We’ve already achieved coverage for the campaign across England and this week we secured radio interviews with Five Rivers and its foster carers on BBC Three Counties Radio and Oldham Radio. As part of the campaign we also launched a series of advertorials with Reach PLC online titles across the country including Birmingham Live, Gazette Live, Lancs Live, and Manchester Evening News.
4) Make Manufacturing Great Again says Bisley CEO
This week Manufacturing Global, the online resource for the international manufacturing industry, published an op-ed by our client Bisley CEO, Richard Costin – Making Manufacturing Great Again – outlining his thoughts on the past and future of the British manufacturing sector and what needs to be done to ensure that Britain performs loud and proud on the world stage.
And in other news we ensured that Bisley’s new Biocote range of anti-microbial paint was included in an online and print feature by leading industry title, Building, regarding Covid-safe building technology and how infection control needs to become integral to buildings and construction sites.
5) International success for Pontypool manufacture
As part of our latest campaign with Business Wales, which encourages businesses in Wales to think about the potential of exporting, we’re shining a light on successful Welsh companies who are already thriving overseas.
This week we told the story of Flamgard Calidair, a Pontypool-based manufacturing firm which is on track to achieve record breaking turnover this year thanks to its firm focus on exports.
While Flamgard’s products have already been used all over the world in major international projects, including the New Safe Confinement dome at Chernobyl and the Riyadh metro system in Saudi Arabia, it’s now looking to further boost its export arm by entering new regions and expanding in existing countries, and expects to double its turnover by 2025 as a result. So far we have secured coverage for Flamgard in key business titles including Business News Wales and Business Insider.
6) And finally…..
Huge congratulations to former Working Worder and our long-time friend, Jess Childs, whose first book was published this week. Ivy and the Rock is a children’s book that takes a beautifully illustrated look at what love and loss means, and how it is part of us all. You can get your hands on a copy at https://olympiapublishers.com/books/ivy-and-the-rock and on Amazon, Brown’s and Blackwell’s. We are so proud of you Jess! @jesschildsauthor