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The Week That Was #250… 5 peeks behind the week at Working Word


Encouraging a career change into foster care. Announcing increases in Covid-19 testing. Creating wellness content to keep healthy during lockdown. Launching an AI programme for Wales’ top graduates. Working from home with stylish furniture.

Here’s five peeks behind our week at Working Word…


1) Encouraging people to consider a career change into foster care

As more people across the UK face tough employment prospects as a result of the coronavirus pandemic, and the number of children needing a safe place to live rises at a frightening rate, we’ve been encouraging people to consider a career change into foster care.

For the last month, we’ve been running a campaign for our client, Five Rivers Child Care, to highlight not only the desperate need for more foster carers, but promote the positives that fostering provides including job security, stability and flexibility, which many people are looking for right now.

We’ve secured coverage across the country, including BBC Radio Gloucestershire, BBC Merseyside, Derbyshire Times, Bolton News, Bristol Live, The Northern Echo and the Falmouth Packet.


2) Lighthouse Lab tells BBC how it’s ramping up Covid-19 testing capacity

While the vaccine roll-out is well underway, our client PerkinElmer is still working around the clock to process Covid-19 tests from across the UK in their Lighthouse Labs.

The lab in Charnwood, Leicestershire opened on November 30th and in just over six weeks, it has gone from processing 3,000 tests a day to more than 40,000 and is on track to hit its 50,000 a day testing capacity in coming weeks.

More than 430 people are now employed at PerkinElmer’s Charnwood facility, testing and turning around samples within 12 hours. From experienced scientists and lab technicians to recent graduates and crucial operations staff, they all play a leading role in the national effort to tackle Coronavirus.

We arranged for BBC East Midlands Today to interview Laboratory Manager Dr Ian Jarvis on the latest progress at the lab.


3) Creating wellness content for socials

As we’re well and truly settled into that post-Christmas haze, this time of year can often leave a lot of us feeling a little low. But when you throw a global pandemic and lockdown into the mix, it’s even more important to look after our mental and physical health to stay upbeat in uncertain times. We’ve been creating social media content for our client Football Association of Wales’ Be Cymru Instagram channel which focuses on exactly that, sharing five ways their audience – namely teenage girls interested in football – can be kind to their mind this lockdown. We created a video of tips in Be’s brand style, check it out here.


4) Welcoming top graduates at the launch of a new data and AI programme

The virtual launch of the Fast-Track Data and AI Graduate Programme designed by the Welsh Contact Centre Forum (WCCF) in collaboration with industry has welcomed this year’s cohort of talented graduates.

The virtual event involved insightful talks from Deputy Minister for Economy, Lee Waters, Chief Executive of, Louise O’Shea and Microsoft’s Technology Strategist, Andrew Bourne.

The spotlight was on Wales and its flourishing data and AI industry as we secured coverage in the Fintech Times, Business Live, Business News Wales, Wales 24/7, News from Wales and the Western Mail.


5) Bisley is the Editor’s Pick at Office Equipment News

Our client, office furniture manufacturer, Bisley launched its new Belong collection at the end of 2020, designed very much with the WFH lifestyle firmly in mind. And in the new issue of Office Equipment News magazine it made the Editor’s Pick page, and was given their coveted ‘2020 Office Oscar’.