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The Week That Was #248... 5 peeks behind the week at Working Word

Helping women make history. Coverage for an Ireland-Wales tourism collaboration. Encouraging young hip hoppers to join the battle of the beats and rhymes. Turning setbacks into comebacks. Celebrating the champions that answered Wales’ calls.

Here’s five peeks behind our week at Working Word…


1) Helping women make history


A teenage boxer. An undercover journalist. An anti-sweatshop campaigner. These are just some of the important untold stories told by East End Women’s Museum, England’s only museum dedicated to women’s history. We’ve been working with the museum on a range of digital content for a crowdfunder campaign.  Donate here to help East End Women’s Museum tell more of these inspirational women’s untold stories- and get yourself some incredible merch in the meanwhile.


2) Securing coverage for an Ireland-Wales tourism collaboration

The first of our Celtic Routes press trip coverage was released this week, secured from a safely organised trip to Wales back in the Autumn. The Celtic Routes is an Irish and Welsh tourism collaboration designed to showcase the natural wonders of the counties of Wicklow, Wexford, Waterford, Ceredigion, Pembrokeshire and Carmarthenshire. With the need for lockdowns and travel restrictions to keep everyone safe, our press trips had to be sensitively organised this year.  Our coverage can be found in the January edition of Choice Magazine, released this month, reminding readers that the beauty of the Welsh and Irish outdoors will still be here when we’re able to adventure again.  Pick up a copy for future travel inspiration and ideas!


3) Encouraging young hip hoppers to join the battle of the beats and rhymes 

Ysgol Hip Hop from Working Word on Vimeo.

Know a kid who loves language? A teenybopper who digs beats?  We’ve got just the thing.  For this year’s Dydd Miwsig Cymru we’ve launched a competition for budding Welsh rap stars to show off their rhymes in a school hip hop competition.

The competition asks primary school children to come up with a Welsh rap song as a class or smaller groups and practice in the classroom and at home, where non-Welsh speaking parents could benefit from learning some new Welsh words too. The winning school will receive £250 to spend on educational resources and will have their rap played on S4C’s Stwnsh Sadwrn.

To launch the competition, we created an online toolkit to help pupils write their rap, including a top tip videos from Welsh beat-boxer, rapper and producer Mr Phormula. We also secured coverage on S4C’s children’s news programme, Ffeil. You can watch the video above and the resources are here.


4) Turning setbacks into comebacks with Be Cymru

This week, we told the inspirational story of Kumi Ward as part of our Be Cymru campaign for the FAW. Kumi, a football fan since the age of eight, shared her story of being an avid football player, playing for her local team and training with a nearby academy. With an intense training schedule, practicing drills every day and running twice a week, she was told she wouldn’t be able to play football for a while due to an injury. A year and a half ago, football was Kumi’s life. She lived and breathed the game. However, her day-to-day routine of training was shattered when she was diagnosed with tendonitis from overworking her body. In this month’s Be Tîm Instazine – a regular piece of Instagram content which we set up to storytell on the Be Cymru channel – Kumi shares her recovery story and how she has returned to football stronger than ever by finding a new passion – freestyle football - in the process. You can read the full story here.


5) The champions that answered Wales’ call as Rylan hosts online awards

Wales’ unsung contact centre workers have been celebrated as the 22nd annual Welsh Contact Centre Awards went online to honour those who adapted their ways of working to become our lifelines during the pandemic.

Organised by the Welsh Contact Centre Forum the awards recognise a sector which contributes £650m annually to the Welsh economy and employs 32,000 people who would normally be based in 250 centres across the country. But, we all know that 2020 has been a year like no other. As lockdowns disrupted the way we all live, work and access the services we depend on, the outstanding contributions made by this sector truly became invaluable as we faced the ‘new normal’. Over 1000 viewers joined the Awards- hosted by TV personality Rylan- celebrate that dedicated hard work. And, we made sure that the media share those achievements to many more. See them for yourself at Contact Centres, Business News Wales, Wales247 or News from Wales.