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The Week That Was #247... 5 peeks behind the week at Working Word

Announcing the sixth Dydd Miwsig Cymru. Applauding young entrepreneurial talent. Promoting the success of the Covid vaccine rollout. Showcasing Cardiff’s new contemporary workspace. Covid questions answered.

Here’s five peeks behind our week at Working Word…


1) Music lovers: get Dydd Miwsig Cymru in your diary

Dydd Miwsig Cymru (Welsh Language Music Day to the uninitiated) is an annual celebration of all the amazing music made in the Welsh language. Over the past few years, we’ve got the day talked about everywhere from The Guardian, BBC Breakfast, 5 Live, World Service and more, with gigs taking place from Bangor to Budapest.  This week, we announced the date of next year’s big day (Friday 5th February 2021), revealing a new brand by North Walian artist Lleucu Non. The announcement post shared on TwitterFacebook and Instagram had a reach of almost 25,000 with almost 400 separate engagements. We also created bilingual videos with Lleucu Non talking us through her creative vision behind the brand and clips of her designing it. You can watch this above. 

Dydd Miwsig Cymru, Welsh Language Music Day, is a part of the Welsh Government’s long-term vision for growing the number of Welsh speakers to one million by 2050.  Dive into playlists, vids and more here.



2) Celebrating the success of young entrepreneurs

Over the last two weeks, Wales Online has released its annual 35 under 35 top young business men and women in Wales for 2020. The young entrepreneurs and professionals that make up this list are making their mark in business across the whole of Wales, so it was exciting to see some of the young people we’ve worked with through our client Big Ideas Wales feature on the list. Ruby Harry with her fashion accessories business Ruby Harry Design, Shaunnah Sinead Crosbie with her clothes business Sew Crafty and Alex Dill with his newly launch app offering a contactless, queue-cutting service for university catering, were just a few of the businesses we’ve profiled that featured on the list. These young people started their businesses with the support of Big Idea Wales, the youth entrepreneurship scheme in Wales that helps young people turn their business dream into a reality. Check out the full women’s list here and men’s here.





3) What Wales must do to ensure the Covid vaccine rollout is a success

This week we worked with renowned public health specialist, Dr Anthony Hill, on a feature for the Western Mail about what Wales must do to ensure the Covid-19 vaccine rollout is a success. Dr Hill, who also happens to head up the new Public Health MSc for our client, online learning provider Learna, had lots to say on the topic, including emphasising the importance of ‘bulletproof communication strategies’ (and as a comms agency we don’t disagree Dr Hill!). The feature ran as a double page spread in the Western Mail earlier this week  .



4) Announcing the opening of Cardiff’s new contemporary workspace

Flexible working has become more than just a buzz phrase this year, with businesses understanding that many employees neither want to work from home permanently, nor retreat back to the pre-Covid model of working. Timely then that this week we announced that our client Clockwise, a flexible workplace operator, is expanding its portfolio with the opening of its newest space in the Welsh capital. With monthly rolling contracts, Clockwise workspaces offer individuals and businesses of all sizes the benefits of an office community, with meeting rooms designed for collaboration, comfy break out rooms, a Kin + Ilk café, showers and bike storage. What more could you need? We secured coverage in Business Live, Insider Media, Wales 247 and Business News Wales.



5) Can a company force its employees to have the Covid-19 vaccine?

Can a company force its employees to have the Covid-19 vaccine? That’s the question we put to employment lawyer David Sheppard at Capital Law who shared his thoughts with Business Live, as well as a number of other titles including Lawyer Monthly and more. In short the answer is no, but as ever with the pandemic, things aren’t always simple. And in other Capital Law news, we also secured coverage with HR magazine and Employee Benefits in relation to the £350m Arcadia pensions deficit, and what can be done about it to help plug the gap.