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The Week That Was #246... 5 peeks behind the week at Working Word

Continuing the fight against Covid-19. Blood, Sweat and Cheers for a new campaign launch. Turning 'Darkness into Light' with an award-winning musician. Spreading Christmas cheer with a festive fundraising song. Saying 'helo' to Wales' top business talents. 

Here’s five peeks behind our week at Working Word…


1) Launching the latest Lighthouse Lab in the fight against Covid-19

Though a vaccine is on its way, these are still testing times. This week, we helped our client, PerkinElmer, to announced the launch of the UK’s latest Lighthouse Lab in Charnwood, Leicestershire. 

As the lab started processing Covid-19 testing samples on Monday morning, our team was on site to co-ordinate crews from BBC and ITV. In addition to facilitating behind the scenes filming of the cutting-edge facility and interviews with the team, our work with colleagues from the Department of Health and Social Care ensured that PerkinElmer’s achievements were publicly recognised by senior UK Government officials.    

Thanks to a team of 400 scientists, researchers, technicians and operations personnel, the lab has the capacity to test up to 50,000 samples daily by early 2021 and will play a leading role in supporting the UK Government’s Test and Trace strategy. If you’re interested to learn more, you’ll find coverage of the story on the BBC, Business Live and Leicester Mercury.


2) Blood, Sweat and Cheers as we launch our latest campaign with the Welsh Blood Service


Welsh Blood Service from Working Word on Vimeo.

After many months in the making and the occasional bump in the road due to that pandemic, last weekend our campaign with the Welsh Blood Service finally launched. ‘Blood, Sweat and Cheers’ marks Welsh Blood Service becoming the FAW’s community partner, encouraging football fans across Wales to donate blood and save lives.

Engaging clubs across the JD Cymru League and Orchard Welsh Premier Women’s League, we created this campaign video which takes the spirit and atmosphere of a football match to the donation centre. The campaign was officially launched on S4C’s Sgorio during Connah’s Quay Nomad’s match against Barry Town United, with over 25 football clubs in Wales sharing the campaign launch on their own social channels on launch weekend. We also secured an interview with Welsh Blood Service’s donor engagement coordinator on BBC Radio Cymru and coverage in the Daily Post to name a couple of titles. Find out more about the campaign here and book your donation in!


3) Working with a MOBO-winning rapper to reboot Advent

Darkness into Light - Guvna B from Working Word on Vimeo.

A creative highlight of our 2020 was working with The Church in Wales throughout their centenary year.

To launch this year’s Advent campaign they specially-commissioned a track based on a single Bible verse by MOBO award winning rapper Guvna B whose album, Hands are Made For Working, has been streamed over five million times and debuted at number two on the UK Hip Hop/Rap Albums Charts.

In the track he describes how God’s love turned the lives of two young people around – a woman suffering with anxiety and mental health issues and a man struggling with drug addiction, which we adapted into a music video starring Bianca Nadine and Siôn Eifion.


4) Launching a festive fundraising song

We’ve loved working with Theatr na nÓg this week on launching their Christmas song, Hwyl yr Ŵyl. We helped them get the festive fundraising tune on BBC Radio Cymru’s playlist and also made them a nifty Christmas tree logo inspired by their brand. We also secured an interview on Radio Cymru’s Post Cyntaf morning programme for artist director Geinor Styles to tell their target audience all about their fundraising song to help create work for freelancers in Wales.

Pick up Golwg’s Christmas edition in two weeks’ time to read Hwyl yr Ŵyl singer and Theatr na nÓg stalwart Daniel Lloyd’s 20 questions, showcasing the theatre company’s resilience throughout the pandemic. To get in the festive mood, watch the song’s video here. Nadolig Llawen, only 21 sleeps until the big day!


5) Supporting Wales' best business talents 


Helo Blod is a free translation and advice service for businesses across Wales.  It made sense to team up with WalesOnline for their 35 under 35 lists, raising awareness for the service directly to young, up and coming business talents in Wales. The 35 under 35 list is a curation of the best and brightest young professionals in Wales in 2020 and Helo Blod is proudly supporting the list this year. 


We helped design and arrange a wrap-around of Helo Blod branding in WalesOnline and in print in the Western Mail. The bright and colourful banner design, once clicked, takes you directly to the Helo Blod website where you can find out more about this helpful service. Take a look at the list and advertorial here.