The Week That Was #245... 5 peeks behind the week at Working Word
Unearthing more fascinating pieces from the archives. Renationalisation for Welsh transport. Adding some Cymraeg to businesses. Post-Covid travel inspiration across Wales and Ireland. Reporting a rise in demand for homes.
Here’s five peeks behind our week at Working Word…
1) Breaking the internet and mass media coverage for Explore Your Archive Week
Cardiff University's Special Collections and Archives
As part of Explore Your Archive Week (Saturday 21st – Sunday 29th November 2020), we shared a number of weird and wonderful stories from the archives. Last Friday, we told you about how our story on uncovering a 1940s property listing from Gwrych Castle, which is currently home to a hoard of celebrities for ITV’s latest season of 'I’m a Celeb', scored coverage everywhere from The Mirror to the Metro and everywhere in between across the UK. But we didn’t stop there. Cardiff University’s Special Collections and Archives found a 19th century Welsh phrasebook to help English tourists speak to “peasants” and we knew this was the kind of item which would do well if packaged into a story and sold into our contacts. We secured over 85 pieces of coverage across the UK including on The Sun, The Guardian, The Telegraph, ITV News and the Irish Independent and in the print editions of The Guardian, Daily Telegraph, i, Metro, Western Mail, South Wales Echo, Daily Post and Yorkshire Post, reaching hundreds of millions of people. If these stories entice you, why not visit your local archive service online to see what you can find?
2) Could Transport for Wales’ renationalisation set a new precedent?
The Welsh Government bringing the Wales and Borders rail franchise under public control has attracted a lot of media attention over the past few weeks, with political statements being made for and against such a move. With this in mind, we arranged for Capital Law procurement lawyer, Rhiannon Holtham, to pen an article for Intelligent Transport magazine considering whether this decision can set a new precedent. Check it out here.
3) Sharing the story of a gin company’s Welsh language makeover
We’ve been working with the Welsh Government to help promote Helo Blod, their new, free translation and advice service for businesses across Wales. Businesses can use the service to get translations up to 500 words per month, and can help with translating menus, business cards, signage, and anything else businesses might want.
To raise awareness of the service, we told the story of an award-winning Welsh gin company, Gower Gin who’ve been using Helo Blod to help add more Welsh to their business by having their packaging, social media and website translated. We created a video and ran an advertorial in Wales Online which you can read in English or Welsh. Fancy free translations for your business? Sign up here.
4) Working with Irish influencers to promote an Ireland-Wales tourism collaboration
This week our partnership with well established Irish travel and lifestyle blogger, Where is Tara, went live. We are working with Tara to help promote the Celtic Routes, a Irish and Welsh tourism collaboration designed to showcase the natural wonders of the counties of Wicklow, Wexford, Waterford, Ceredigion, Pembrokeshire and Carmarthenshire. This week Tara published the first in a series of blog posts we have planned - 12 Must-Visit Destinations on the Celtic Routes for Future Travel Inspiration – as well as a number of posts across Facebook, Instagram and Twitter. Give Tara a follow for loads of travel ideas for when we can travel again!
5) Sharing news of a spike in Wales’ housing market despite pandemic
It’s been a disconcerting year for the housing market across the UK, with its temporary freeze during the first lockdown and uncertainty around how the Coronavirus pandemic will affect house prices in the long term. However, the latest House Price Index report for Wales from our client Principality Building Society, which we released to media this week, showed that demand for homes are on the rise. The report from Q3 2020 (July-September) saw the average house price in Wales increase by only 3% since this time last year, despite property sales being down by 58% for the same period. We secured 15 pieces of coverage for Principality’s HPI including articles in the Daily Post, Wrexham Leader, Mortgage Finance Gazette, Property Wire and South Wales Argus.