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The Week That Was #243... 5 peeks behind the week at Working Word

Exclusive interviews for BAFTA talent. Supporting Welsh drinks businesses this Christmas. Showcasing autumn walks across the Celtic Routes. Helping students get savvy with their finances. Sharing tips with pet owners to look after their poorly dogs.

Here’s five peeks behind our week at Working Word…


1) Hitting industry and national media targets for our clients

© Ruth Wilson, His Dark Materials, Bad Wolf

Two weeks on from the virtual BAFTA Cymru awards and our post-ceremony interviews are now complete. Last week we pulled together industry giants Bad Wolf, creators of His Dark Materials who scooped three awards and actress winner, Ruth Wilson who plays Mrs Coulter in the Phillip Pullman adaptation, for an exclusive interview with industry favourite Deadline. Bad Wolf’s Jane Tranter and Ruth’s interview can be read here. And we also arranged for Flintshire born actor, Jonathan Pryce, to speak with The Observer about his win and his concerns for independent film makers as a direct result of the pandemic. His interview can be read online here. If you missed the awards, they can still be viewed here


2) Welsh Drinks Cluster encourages consumers to buy local this Christmas

Christmas has come early this year as we launched the Welsh Drinks Cluster’s latest campaign ‘Make it a Welsh Drinks Christmas’ – an initiative which will see over 100 drinks producers in Wales come together to showcase the quality and diversity of Welsh drinks produced across the country ahead of the festive season. Make it a Welsh Drinks Christmas involves two weeks of events and competitions from Monday 23rd November all hosted by Welsh drinks producers from every sector, including wine, beer, cider, spirits, water, soft drinks, health drinks, tea and coffee. Through virtual tastings, online tours and meet the expert sessions, each event will give consumers insights into the industry and specific businesses across Wales. We shared the story with media which picked up coverage on Taste at 55 and Wales247. Our film department also created a video to promote the event which tells the story of how Wales’ drinks sector has risen to the challenges of 2020 and continued to produce world-class products.


3) Sharing the colourful joy of autumn across the Celtic Routes

In the midst of autumn, we’ve been sharing walking inspiration across the Celtic Routes, the cross-Irish Sea partnership covering Pembrokeshire, Ceredigion and Carmarthenshire in Wales, and Wicklow, Waterford and Wexford in Ireland. We created listicle content about some of the Celtic Routes’ most vibrant walks for the season, and secured coverage in the December edition of Discover Britain magazine.


4) Launching a Principality funding pot to help students get savvy with their finances

Our client Principality Building Society is always looking for ways it can support people in communities across Wales and this week we announced a funding pot that has been created by the building society to help young people achieve a qualification in financial capability from The London Institute of Banking and Finance (LIBF). The funding of £25,000 will allow 25 schools across Wales to access £1,000 each. Since 2017, Wales’ largest building society has supported 3,500 young people in Wales with financial education qualifications from the LIBF. Read more about the story here.


5) Advising pet owners on treating their dogs’ tummy troubles

Just like us, dogs get tummy troubles, but the problem is they can’t tell us what’s wrong. Digestive issues in dogs can be caused by a whole host of reasons,  but how can you tell if your pet simply has a bout of illness or whether it’s something more serious? 

We organised for Vicky Bassett, Pet Nutritionist at Burns Pet Nutrition, to shed some light on the subject with an interview in leading women’s lifestyle magazine, The Lady. The feature ran in print and online and you can check it out here.