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The Week That Was #242... 5 peeks behind the week at Working Word

Launching new WFH-friendly furniture. Inviting new students to a virtual open evening. Offering advice to pet owners on Bonfire Night. Driving change in support for young carers. Encouraging energy efficiency to tackle climate change.

Here’s five peeks behind our week at Working Word…


1) Launching a new WFH office furniture collection with Bisley

Think of the locations linked with iconic furniture design and it’s pretty unlikely the picture that pops into your head will be Newport.  But Bisley, creator of the design classic multidrawer, is based in the south Wales city.  We recently started working with the heritage office furniture manufacturer, ahead of the launch of their new Belong collection – which was entirely conceived and created during lockdown and designed with WFH firmly in mind.

And on Wednesday we secured a double page spread in the Western Mail and a piece on showcasing the thoughts of Bisley’s new CEO, Richard Costin, discussing the background of the eighty year old brand, how the company quickly pivoted from its 2020 workflow at the very start of the pandemic back in March, and what’s next for a firm that is renowned for designing office furniture at a time when the very concept of an office has become more of a hot topic than ever before.


2) Inspiring students at a virtual open evening

Cardiff High School from Working Word on Vimeo.

With physical school open days not currently possible, our film team worked with the students and staff of Cardiff High School to capture the unique learning experiences they offer to prospective students.  This is the first in a series of videos that will provide a sneak peek of the day-to-day at Wales’ best high school (according to Walesonline’s Real Schools Guide). From maths lessons to PE class, the film highlights the importance of working together and supporting one another to overcome challenges and reach important goals both inside and outside the classroom.


3) Sparing a thought for pets on Bonfire Night

With unpredictable loud noises and flashing lights, Bonfire Night can be one of the scariest, most stressful times of the year for our beloved pets. And, with restrictions meaning there’ll be no public gatherings this year, last night saw more back garden celebrations, posing even more issues for pets in the neighbourhood, especially considering thousands of puppies were purchased during lockdown

However, there are steps that owners can take to minimise the distress their pets face on the night. We set about sharing the expertise of our client, veterinary surgeon and founder of Burns Pet Nutrition, John Burns, with a letter to editor campaign offering readers some tips on how best to look after their pets and keep them calm during the fireworks. From giving them a long walk in the afternoon and creating their own den, to playing music and distracting them with toys, we secured coverage for Mr Burns’ advice in the Western Mail and South Wales Echo.


4) Celebrating achievement in young carer support 

Coleg y Cymoedd serves more than 10,000 learners from the boroughs of Caerphilly, Rhondda Cynon Taf and surrounding areas, with a number of these learners juggling carer responsibilities with their studies. This week, we celebrated the college's achievements in obtaining the Carers Federation ‘Quality Standard in Carer Support’ (QSCS) accreditation. 

The achievement recognises Coleg y Cymoedd's dedication in putting in place provisions to remove the barriers faced by young carers in achieving their full potential.  The award is part of the Carers Federation ‘Driving Change Programme’ which aims to improve the support that young adult carers receive in further education. The QSCS accreditation is the latest in the college's string of awards for their work with young carers – the college received the bronze and silver Young Carers College awards from Rhondda Cynon Taf Young Carers' Service just earlier this year. We secured coverage in Wales 247 and FE News


5) Joining in on the conversation for Wales Climate Week

This week is Wales Climate Week and it is a reminder of Wales’ ambitious climate targets of achieving net-zero emissions by 2050 and a carbon-neutral public sector by 2030. Meeting these targets is going to take a concerted effort from all of us. It will also require investments in growing ‘green sectors’ which have been hailed as key to the UK’s economic recovery post-Covid.

We ensured that our client Salix Finance was part of the debate by putting together a letter from the company’s Welsh programme manager, Liam Gillard, calling on public sector organisations to make the most of the current wave of empty buildings by investing in energy efficient upgrades. We secured coverage in the South Wales Evening Post and Wrexham Leader.