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The Week That Was #241... 5 peeks behind the week at Working Word

Running the red carpet and backstage interviews at BAFTA Cymru Awards (online). An inspiring instazine tackling online trolls in women’s football. Supporting the recovery of Wales’ food and drink sector. Country Life coverage of creepy Celtic traditions. Picturesque Welsh Churches to rival our famous castles.

Here’s five peeks behind our week at Working Word…


1) Virtually showcasing the best artistic talent from Wales this year

© BAFTACymru

Sunday night’s British Academy Cymru Awards were like no other in their 29 year history. With the coronavirus pandemic preventing the awards from going ahead as normal, we and our client BAFTA Cymru had to adapt. 

Managing media at the Awards is always an annual highlight for our team. This year, we missed the red carpet and buzz of the backstage interviews but Zoom did the trick! We managed a slick schedule of virtual interviews on the night including a host of interviews for with Best Actor winner, Jonathan Pryce. But our work doesn’t stop when the curtain goes down. We’ve spent the week arranging interviews with Jonathan Pryce and Best Actress winner, the delightful Ruth Wilson, for industry favourite publications. Golwg has Alex Jones on their front cover this week and both Heno and BBC Radio Cymru gave the virtual awards more than their fair share of coverage.

You can check out Jonathan Pryce’s and Ruth Wilson’s winning Actor and Actress speeches on Yahoo News, read all about the winners on BBC Online or pick up a copy of The Observer on Sunday for an in-depth interview with Jonathan Pryce.

A huge congratulations to all British Academy Cymru Award winners, llongyfarchiadau mawr!


2) Tackling trolls with two feet- and coming away with the ball- for Be Cymru

In the four months we’ve been working with Football Association of Wales’ Be Cymru, we’ve shared really inspirational stories of girls and women involved in all levels of football. This week was no different, as we told the story of Catherine Walsh,  a Cardiff City FC player, who has always had a passion for the sport. Catherine’s got first-hand experience of online abuse and trolling, so through her own Instazine – a magazine style post on Instagram – she shared an important message with her peers about how to cope when the social strain gets on top. We wrote Catherine’s story and designed the posts for Be Cymru’s Instagram - read the full story here.


3) Building the food and drink industry back better

For Wales to recover from the Covid-19 crisis against the backdrop of Brexit, ‘businesses as usual’ seems a long way off. However, our client, the Food and Drink Wales Industry Board, is actively listening to businesses and responding to help them recover and prepare in the most efficient ways possible. In the latest issue of Wales Business Insider, Andy Richardson, Chair of the Board, says revaluating supply chains, green recovery and tourism are the key ingredients to ensure the sustainability and prosperity of the industry right here in Wales. Be sure to pick up the October/November issue to read more. Or for a taste, check out this link.


4) Sharing stories of ghosts and ghouls across the Celtic Routes in the spirit of Halloween

Ahead of Halloween this weekend, we’ve been sharing stories of ghosts, spectres, faeries and even the devil himself from across the Celtic Routes, the cross-Irish Sea partnership covering Pembrokeshire, Ceredigion and Carmarthenshire in Wales, and Wicklow, Waterford and Wexford in Ireland. Today’s spooky celebration evolved from ancient Celts.  Their pagan religious festival was called Samhain (pronounced: Sow-an), meaning ‘Summer’s end’ in old Irish. In honour of the Celts, and in the spirit of Halloween, we’ve created listicle content about some of the Celtic Routes’ spookiest locations, packed full of ghost stories and folk tales from across west Wales and Ireland’s ancient east. We secured coverage in Country Life, Crave Magazine and Wales Bucket List.


5) Sacred spots to rival Wales’ legendary castles

Wales might be the known as the castle capital of the world but its churches are pretty spectacular too. Hot off the heels of our feature exploring this topic in the Western Mail’s Saturday magazine, we secured further coverage for our client National Churches Trust with luxury digital UK lifestyle magazine, Crave.

From the picturesque Llandyfeisant church in Carmarthenshire, dubbed an Instagrammer’s dream, to Cardiff’s very own St John the Baptist church, we took a look at the most impressive churches in Wales neighbouring famous castles. Give them a look when travel restrictions allow.