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The Week That Was #240... 5 peeks behind the week at Working Word

National coverage for a pub crowdfunder. Recognising vital Covid-19 efforts. Exploring magical Welsh churches. Partnership to develop up and coming TV talent. Career advice for the Zoom class of 2020.

Here’s five peeks behind our week at Working Word…


1) Crowdfunder to save valleys pub where Tom Jones practiced as landlord dies from Covid-19 smashes target

A south Wales valleys pub where musical legends Tom Jones and Stereophonics rehearsed launched a crowdfunding campaign to save it for the community, after the landlord tragically died from Covid-19. We helped the family of the music-loving Keith Peacock share the story about the Thorn Hotel in Abercynon for 23 years before the pandemic hit, securing national coverage in Metro and an emotive interview with Keith’s grandson on BBC Radio Wales’ morning show.  The good news is the fundraising target of £10,000 has been reached (and then some!). We can’t wait to see the exciting plans for the pub come to fruition over the coming months.


2) Rounding up the Life Sciences Covid-19 efforts


Over the last six months, we’ve been working with our client, Life Sciences Hub Wales, to help them share stories of their vital and lifesaving work. At the start of the pandemic, we issued a call to industry to support NHS Wales’ response to Covid-19. Having received an overwhelming response, they’ve been working closely with business and industry across Wales to support international efforts against the virus, sourcing supplies for critical equipment, including cleaning products and PPE for front line workers facing shortages. We’ve been lucky enough to document Life Sciences Hub’s work throughout the pandemic, sharing stories of the businesses who have converted their production to help our front line. This round-up film celebrates the collective effort.

And in related news, Life Sciences Hub Wales has just been named as the winner of Best Use of Social Media in a Crisis, awarded by the UK & US Social Media Awards!


3) Highlighting the Welsh churches that rival the famous castles next door

Last week, we told you about the four-page feature we secured for National Churches Trust in Country Life magazine on the magical churches and landscapes of Wales.

This week, National Churches Trust is back in the press again - this time with a double-page spread in the Western Mail’s Saturday magazine supplement with a feature exploring the fascinating churches neighbouring some of Wales’ most iconic castles.

Wales is said to be the castle capital of the world but what many people don’t know is that our churches are even older than our castles. We set about highlighting the eight churches in Wales that really rival the famous castle next door to them such as the picture-perfect beach-side St Tanwg’s church next to the more illustrious Harlech castle, and the mystical Llanfaglan church, found just down the road from the famous castle in Caernarfon.


4) Launching partnership to support the next generation of TV talent

This week, we announced that Coleg y Cymoedd was partnering with national creative industry body, Screen Alliance Wales – a not-for-profit organisation which works to develop and grow a pipeline of talent for Wales’ TV and film industries.

Designed to boost learners’ prospects of securing a career in film and television, the scheme will provide them with the opportunity to learn from leading professionals in the sector, develop industry skills and take part in work placements (when conditions allow of course!).

As well as the partnership, Coleg y Cymoedd has also welcomed the talented ‘Creature Effects’ team behind the fantastical creatures and animals in hit BBC One show, His Dark Materials, to the college. The team will work out of the college on a variety of film and TV projects over the next year and will be on hand to show learners how they use puppetry and visual effects to bring creatures to life on the big screen.

We secured coverage of the story in Wales 24/7 and FE News. 


5) Graduate career advice from one of our very own 

This week, Aira, our new account exec, shared her experience setting foot in the world of work in a recent article for The Guardian. Having graduated in the middle of a global pandemic, things haven't been easy for the class of 2020. Aira offered some advice to her fellow recent grads on starting your career in the era of Zoom calls and remote working, as well as staying resilient during such uncertain times. Have a read of the article here