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The Week That Was #239... 5 peeks behind the week at Working Word

Country Life’s front cover for Wales’ beautiful churches. Celebrating lockdown challenge success for Welsh schoolchildren.  Launching a book scheme for children’s mental health. Announcing new CCO for AI chatbot specialists. Animating an online portal for Welsh Water.

Here’s five peeks behind our week at Working Word…


1) Showcasing Wales’ magical churches in Country Life

Since 1897, Country Life has been one of Britain’s best read and most loved weekly magazines. Securing a spot on the front cover has to be the ultimate when it comes to a campaign sharing the joy of rural life.  That’s what we did this week for our client National Churches Trust. With holidaying overseas crossed off the calendar for most of this year, there couldn’t be a better time for the Trust to develop a series of bookable experiences to enjoy Welsh heritage spots. From cycle tours to dark sky stargazing in Wales’ world-class sacred spaces, these experiences will be unveiled later this year.

In the meantime, we set about showcasing Wales’ mesmerising churches and landscapes to the nation, securing an amazing four-page spread – and a mention on the cover - in this week’s edition of Country Life. Authored by Caroline Welch from National Churches Trust, the feature looks at just what it is that makes Welsh churches so special and why they are well worth a visit.


2) Congratulating the thousands of Welsh primary school children who joined a lockdown entrepreneurial challenge.

Could you plan a business on a fiver? That’s what 7,500 Welsh primary school children did during lockdown, putting their entrepreneurial flair to the test in a competition organised by the UK’s leading enterprise charity and Wales’ largest building society. The Fiver from Home scheme, run by Young Enterprise and funded in Wales by Principality Building Society, ran from June to September, with winners all over Wales.  We’ve worked to share the individual stories of the future business leaders’ budding businesses.  Read about them on the South Wales Argus, The Wrexham Leader and News from Wales.


3) Turning the page on support for children’s mental health

In Wales, one in 10 children between the ages of five and 16 have a mental health problem and many more experience behavioural issues. That’s why it was so important to launch Reading Well Books on Prescription for children in Wales, a scheme that helps children understand and manage their mental health and wellbeing through reading, on last Saturday’s Mental Health Awareness Day.

We worked with our client, the Reading Agency, to promote the booklist that contains 33 books that address key challenges facing children today including anxiety, bullying, internet safety, grief and more. This scheme aims to help support these children and improve their mental wellbeing. Our short film above explains everything you need to know about the scheme. So far, we have secured coverage for the story in Wales Art Review, S4C Ffeil, Wales 247 and News from Wales.


4) Announcing new CCO for AI chatbot specialists

This week we’ve been helping our client We Build Bots announce the recruitment of their new chief commercial officer, Patrick Hosch. As a seasoned automation specialist who has worked across the globe, Patrick brings the expertise and experience that We Build Bots hopes will drive their expansion into new markets, allowing its leading AI platform to be deployed internationally. Lately, in the wake of Covid-19, We Build Bots has played a significant role in providing solutions to councils to allow residents access to vital services and support, and now, over five percent of UK local authorities use the company’s chatbot platforms. We secured coverage in both Welsh and UK-wide industry titles, examples include: UK Tech News, Business Live and Insider Media.


5) A new animation for Welsh Water

We’ve created a short animation for the Developer Services and Business Customer team at Dŵr Cymru Welsh Water to launch their new online portal where people can apply and track their applications online for the first time creating a quicker and more efficient process for their customers. Check it out!