The Week That Was #238... 5 peeks behind the week at Working Word
Unveiling Wales' first lighthouse lab. Announcing a BAFTA special winner from Star Wars and Indiana Jones. A Zoom quiz with a twist in Plaid Cymru TV ad. Animation explaining a homelessness approach. Influencer inspo for future travel plans.
Here’s five peeks behind our week at Working Word…
1) Wales’ first lighthouse lab is now live
This week we welcomed international manufacturer PerkinElmer to our client list. PerkinElmer is one of the key companies producing Covid-19 testing kits and has worked in partnership with the UK Government's Department of Health and Social Care (DHSC) to establish Wales’ first Lighthouse Lab in Newport - a super lab designed to dramatically increase the number of daily coronavirus tests processed.
Yesterday we announced that the new facility has now gone live and is has begun processing COVID-19 testing samples. It will play a leading role in supporting the UK Government’s Test and Trace strategy. We secured coverage of the story on the BBC, South Wales Argus and Yahoo News.
2) Rhondda-born Oscar winner to receive BAFTA Cymru Award
Les Dilley with Harrison Ford and Spielberg on set of Raiders of the Lost Ark © Lucasfilm Ltd
This week we helped BAFTA Cymru share the news that art director and production designer Les Dilley is to be the 29th recipient of their Outstanding Contribution to Film and Television Award. He is the first production designer to be honoured with the Award.
Dilley won an Oscar for Star Wars in 1978 and for Raiders of the Lost Ark in 1981, which was shared with the production design team. He was nominated for an Oscar for Best Art Direction on Alien in 1980; Star Wars – The Empire Strikes Back in 1981 and The Abyss in 1990. The 29th BAFTA Cymru Awards ceremony will be broadcast on BAFTA’s Facebook, Twitter, and Youtube channels at 7pm on October 25th for everyone to enjoy free of charge. Your host will be BBC The One Show's Alex Jones and she will be joined by some VERY special guests, so watch this space! The news of Dilley’s honour was featured on Golwg360, BBC Radio Cymru’s Post Cyntaf and Star Wars fans will be pleased hear that Mark Hamill who played Luke Skywalker has already given his nod of approval on twitter.
3) A Zoom quiz with a twist: our latest TV ad for Plaid Cymru
The age old question about a politician’s likeability always went ‘would you have a pint with them?’. Plaid Cymru leader Adam Price was asked it by BBC 5 Live in the run-up to last year’s (was it only last year?!) General Election about whether he’d prefer a drink with Boris Johnson or Jeremy Corbyn. We figured the 2020 equivalent could well be ‘would you do a Zoom quiz with them?’, taking that creative route for our latest TV ad for Plaid Cymru, the first Party Political Broadcast in the lead-up to May’s Senedd elections. The ad saw Plaid leader Price announce some big policies- a £35 weekly payment for families with children living in poverty- and drew a big reaction on social media.
4) Tackling rough sleeping and long-term homelessness
Housing First is an internationally evaluated approach that works with people who have not been able to access the traditional help offered by the homelessness sector. To ensure that the approaches taken are as successful as they can be and to give maximum impact for those furthest from housing, it is vital that there is a consistent understanding of Housing First. We've made a film for Cymorth Cymru, the umbrella body for providers of homelessness, housing related support and social care services in Wales, offering a simple breakdown to understand the impacts and benefits of the model, which has proven successful around the world.
The Housing First Network for Wales is a wide group of individuals and organisations with an interest in developing Housing First and implementing it across Wales. With representation from the third sector, the Welsh Government, local authorities, social landlords, health boards and more, it aims to ensure consistency, but also to share best practice and learning.
5) Collaborating with travel influencers to offer future travel inspo across the Celtic Routes
It might feel like travel as we know it returning to normal is a long way off. But there’s no harm in researching escapes to get you dreaming of better days. We’ve teamed up with a popular travel influencer, Pip and the City, to share bucket list worthy destinations across the Celtic Routes, our tourism client. The Celtic Routes is a partnership of six Welsh and Irish coastal counties where you can discover unique travel experiences. Pip and the City has created blog and social media posts to share with her audience. Read her 12 must-visit places on the Celtic Routes and follow Pip and the City and Celtic Routes on social media for more travel inspiration across West Wales and East Ireland.