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The Week That Was #237... 5 peeks behind the week at Working Word

Celebrating the first broadcast of the Welsh women’s Premier League. Calling for young people to consider a career in fostering. Highlighting the importance of the equality act ten years on. Applauding a Welsh student securing a top university place. Announcing a mask making facility’s Cardiff opening.

Here’s five peeks behind our week at Working Word…


1) Sharing inspiring stories of females in football as BBC broadcasts first live game

In the week when Welsh women’s football made history with the first ever live broadcast of a match from the Welsh Premier Women’s League (WPWL), we’ve been creating inspiring content with the aim of encouraging teenage girls to take up football. We heard from Lucy, a female referee based in north Wales who, after losing confidence playing football, took up refereeing as a way of still being able to be involved in the game she’s so passionate about. We created the latest issue of our magazine Be Tîm on Instagram to tell Lucy’s story. Give it a look here.

We also took over Be Cymru’s Instagram stories on Sunday to promote the first BBC-televised WPWL match between Cardiff City and Swansea City, where commentator Sioned Dafydd was sharing behind the scenes action from the sidelines. You can watch the stories back on Be Cymru’s highlights.


2) Encouraging more young people to consider fostering

As younger people in England face bleak employment prospects as a result of the Coronavirus pandemic, we’ve been encouraging them to consider a career in foster care. With more children and young people in need of a safe home every day, fostering provides the job security, stability and flexibility many people are looking for. We ran a campaign for our client Five Rivers Child Care sharing the stories of inspiring younger foster carers in an effort to encourage others to think about a career in fostering. We secured coverage on the Oldham Reporter, Oldham Evening Chronicle, Revolution 96.2, Swindon Advertiser, This is Wiltshire and the North Devon Gazette.


3) The Equality Act – ten years on

On Thursday October 1st the Equality Act turned ten, and against a backdrop of the pandemic, the WFH revolution and the Black Lives Matter movement, its existence has never been more relevant. There’s no doubt that the Coronavirus has highlighted the inequalities in the health and wealth of our society, particularly among women and people of colour. Alex Christen, an employment lawyer at Capital Law spoke to Marie Claire on the importance of the Equality Act ten years on and why it’s more vital than ever before for women, women of colour and people of colour to understand their rights in the workplace and in wider society. Read the piece here.


4) Inspiring Welsh students to reach for the stars

This week we told the story of Bailey James, a talented eighteen-year-old from the Rhondda Valleys who is set to be the first member of his family to go to university.  Bailey bagged an impressive 4 A*s in his A-levels and completed prestigious summer schools at both Oxford University and Princeton in America.

Upon starting sixth form, Bailey suffered from a lack of self-confidence and thought that such achievements would be beyond him, but support from our client Seren – a programme designed to support Wales’ brightest students to reach their potential - inspired him to work hard and apply for every opportunity that came his way. Bailey will be starting his law degree at Durham this month and now wants to encourage more students from the his area to aim high and apply to leading institutions in Wales, the UK and overseas.

You can read more about Bailey’s story on Wales 247, News from Wales and In Your Area.


5) Documenting Wales’ own PPE production in the fight against Covid-19

This week, we showcased the UK’s first medical-grade face mask making facility, based in Wales.

Hardshell, a global leader in the production of protective defensive equipment such as body armour and demining suits invested £1.5m to open a brand new factory in Cardiff, which is the only facility in Britain to manufacture FFP3 type respirators. Offering the highest level of protection against toxic particles, including viruses, FFP3 masks offer the most protection against Covid-19 and until now, were only imported rather than produced on home soil.

We created a short film, released this week, to highlight the essential work Hardshell have been doing in collaboration with Life Sciences Hub Wales.