The Week That Was #236... 5 peeks behind the week at Working Word
Attending the re-imaged online Wye Valley River Festival. An Orwell sticker displayed in a bookshop near you. Helping Welsh business launch their new app. A Working Word relocation to Milan. Sharing energy efficient expertise.
Here’s five peeks behind our week at Working Word…
1) Escape the everyday at the re-imagined Wye Valley River Festival
As the world changes around us, we’ve been encouraging people to escape the everyday this week and discover the online Wye Valley River Festival for an eclectic mix of performance, poetry, live music, nature talks, workshops, stargazing walks and more. Like all the best festivals, the real joy is in the unexpected, and a wander through the festival website is where you’ll discover content to make you think, dream and dance, with the bonus backdrop of one of the UK’s most beautiful landscapes. If you’re looking to bring some magic to your Saturday night, join BBC Radio 2 Folk Awards favourites Catrin Finch and Seckou Keita for their headline set at the River Sessions, streaming at 8pm. The Western Mail featured a double page preview of all the festival highlights this week, as well as coverage in the Monmouthshire Beacon, Ross Gazette, Abergavenny Chronicle and the South Wales Argus.
2) Our Orwell sticker design comes to a shelf near you
The annual Orwell Prizes champion the best political writing of the past 12 months. Earlier this year, we worked with the Orwell Foundation on the prizes, creating a range of social content, films, and securing coverage in The Times.
Orwell (not George, the Nineteen Eighty Four and Animal Farm author, but the organisation preserving his legacy!) commissioned us to design a sticker that would be sent to the publishers of the longlisted, shortlisted or winning titles. The sticker would then be printed on the covers of selected titles.
Three months on, and we’re thrilled to hear that Picador has recently done a whole print run with our Orwell sticker emblazoned across the new cover of Kate Clanchy’s ‘Some Kids I Taught & What They Taught Me’. You can now check out our design in Waterstones, Blackwells and on Amazon.
3) Helping Welsh business launch their menopause app
With World Menopause Month just around the corner, female health pioneers Health & Her launched their multi-symptom supplement range and new menopause app, the UK’s first integrated approach for women seeking a natural way to manage their menopause. With research from over 50,000 women, Health & Her recognised that every menopause experience is different, which is why they created an app that offers a holistic approach to support women through every stage of their unique journey. We helped them spread the app launch news far and wide securing coverage in both industry and business news outlets, examples here: Health Tech World and Insider Media.
4) Guardian coverage on Mason’s Milano move
Last week we saw a member of our team, Mason Palmer, featured in an article by The Guardian about Britons who, since the pandemic, have relocated overseas and continued to work remotely.
Mason successfully made the move to Milan in July and has continued his role as a Digital Content Creator for us from around 700 miles away. While we miss him around the office (when it’s fully open), his work from Italy is still bellissimo. Read the full Guardian article here.
5) Providing expertise on energy efficiency
This week, we arranged for our client, Salix Finance, to sponsor and speak at Wales Business Insider’s ‘Energy In Your Hands’ online forum, which aimed to share ideas on how businesses can reduce their energy usage or use energy in a more sustainable way. The virtual event featured a panel of experts – including Salix’s very own Welsh Programme Manager, Liam Gillard – who were on hand to answer live questions on the best ways to make energy savings, how to access funding and how to improve energy efficiency. If you’d like to catch up on the event, you can view it here