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The Week That Was #235... 5 peeks behind the week at Working Word

Launching a trailer for the re-imagined online Wye Valley River Festival. Showcasing the story of a dressmaking entrepreneur. Sharing inspiring women’s football stories with Be Cymru. Highlighting must-visit stops on the Celtic Routes. Celebrating positive employment news for company innovating in response to Covid-19.

Here’s five peeks behind our week at Working Word…


1) Sharing the magic of the Wye Valley River Festival

The biennial Wye Valley River Festival starts next Monday and while the festival may be completely online this year, it’s set to be no less magical. Run with wolves, channel your inner poet and relax with the magic of cloud appreciation and performances from the likes of BBC Radio 2 Folk Awards favourites Catrin Finch and Seckou Keita.

To help promote the festival’s re-imagined programme of podcasts, theatre, film and poetry, we produced this film trailer to give audiences a taste of what’s to come and shared it via Visit Wales’ social channels. Have a watch, be inspired and build your personal festival programme through the line-up here


2) Telling the story of a young entrepreneur who said ‘yes to the dress’

We’ve been sharing the story of Leigh Panes, a young entrepreneur who has set up her own dressmaking business and has launched her first bridal collection. Leigh, from Llantrisant, started the business with the help of our client Big Ideas Wales, the support service for young people in Wales who want to turn their business dream into reality. We crafted the media story about Leigh’s venture and shared it with titles in Wales. You can read her story here


3) Be Cymru inspires and encourages through storytelling

This summer, we started working with FAW’s Be. Football team on an Instagram campaign encouraging an online community of girls and teenagers to play, watch, follow, engage or work in all levels of the game. The campaign aims to inspire confidence and encourage pride in women across Wales who share a love for football.

Over the last couple of months, we’ve been building the Instagram presence over on @becymru. We’ve shared skills and drills to increase speed and performance on the pitch, highlighted our favourite memories from matches, shared messages from players to their younger selves, hosted Q&As and celebrated Be. Football’s first birthday. But some of our favourite content is telling the powerful stories of girls and what football means to them.  Enter Chloe McBratney. Born visually impaired and growing up playing within boys’ teams when her girls’ club ended, goalkeeper Chloe hasn’t let anyone or anything stop her from playing a sport she loves.

Read Chloe’s story here.


4) Working with Irish travel influencers to give future travel inspo across the Celtic Routes

This week’s sunnier weather has been giving us all the feels for a future holiday escape, timed perfectly with our latest blogger partnership to go live for Celtic Routes. The Celtic Routes is a partnership of six Welsh and Irish coastal counties that offer the road less travelled. We’ve teamed up with Irish travel blogger Journalist on the Run, working together to create blog and social media posts to share with her audience. Read Janet’s 12 must-visit places on the Celtic Routes and follow Journalist on the Run and Celtic Routes on social media for more travel inspiration across West Wales and East Ireland.


5) Sharing positive employment news after straw company converts to PPE production

Throughout the pandemic, businesses of every shape and size across Wales have transformed their operations to allow them to join the fight against Coronavirus. In Caerphilly, Transcend Packaging, a sustainable packaging specialist and the first company in Europe to produce paper straws for major quick service restaurants, has converted operations at its Ystrad Mynach manufacturing base to create more than a million protective face shields a week. Made from biodegradable and recyclable materials, the inexpensive visors are designed for single use.

This week, we revealed how Transcend Packaging’s partnership with Life Sciences Hub Wales and their conversion in production of PPE has led to the packaging company almost doubling their workforce at their Caerphilly site. The switch helped to safeguard 70 jobs as orders for the hospitality sector dropped during lockdown but the demand for PPE went up. Now with hospitality resuming, the company has seen demand for both packaging and PPE soar – enabling them to double their staff. We secured coverage in the Western Mail,  Life Science Industry News, Insider, Wales 247 and Business Live.