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The Week That Was #234... 5 peeks behind the week at Working Word

Ongoing battle for wronged Roadchef employees. Reporting Principality's return to work plans. Showcasing the line-up for the re-imagined Wye Valley River Festival. Highlighting furlough fraud in the wake of coronavirus. Learning new things about PR in a pandemic.

Here’s five peeks behind our week at Working Word…



1) Continuing the fight for the Roadchef 4000 on the BBC homepage

The BBC homepage is one of the most trusted (and visited) sources of news in the whole world.  That’s why securing a much-coveted slot on the homepage last weekend for our campaign fighting for former Roadchef employees could prove so important in raising profile for the battle for justice. Employees of Roadchef motorway service stations were promised a tax-free bonus for their hard work back in 1986, but the UK’s first Employee Share Ownership Plan (ESOP) turned from dream to nightmare, with payments still pending decades later.  The BBC ran a piece both online and on TV news of the widow of a former worker at the Pont Abraham Roadchef near Llanelli telling her tragic story. Read about the case and Eleanor’s ordeal on the BBC News Homepage.


2) Principality talking returning to work with BBC Wales

With so many businesses transitioning to working from home during the pandemic, the question now is how will companies return to office life? On Wednesday, BBC Wales Today ran a story asking exactly that, which our client Principality featured in. Incoming chief executive Julie-Ann Haines spoke about how well colleagues have responded to working from home. You can watch the piece on catch up here.




3) Sharing the highlights for the upcoming online Wye Valley River Festival

The Wye Valley River Festival kicks off online on September 21st  and we’ve been sharing the line-up highlights to get festivalgoers excited about this year’s re-imagined festival. So what’s in store?

Wolves, a real-time digital game where players can track and photograph a Wye Valley pack of  wolf runners as they roam the incredible landscapes around the Welsh/English border. There’s the story of Cuckoo Time by this year’s Festival Ensemble, led by Desperate Men. Cuckoo Time is set in the future as entertainment where digital humans are downloaded into physical bodies and return to the Wye Valley in 2020. They are then set a series of challenges which they must pass to be allowed to return to the comfort of their online eternal existence.

Festivalgoers will also have the chance to take part in Cloudscapes, by immersive theatre duo, Gobbledegook Theatre.  They’ll be encouraged to choose a comfortable and peaceful spot with a good view of the sky, pop their headphones on and listen to the 20-minute Cloudscapes podcast. Listen to musings about cloud formation interspersed with stories for an uplifting and reflective experience. There’s also free poetry workshops, films and many more creative happenings taking place in this Area of Outstanding Natural Beauty over the festival week.

We secured coverage on Wales 24/7 and News From Wales, with more to come. Find out more about the festival and its line-up here.




4) Cracking down on furlough fraud

This week, we have secured coverage on behalf of our client, Capital Law, on furlough fraud in the wake of coronavirus. Many companies across the UK are fearful of being investigated by HMRC due to illegally claiming salaries through the government’s Coronavirus Job Retention Scheme. Capital Law’s Alex Christen said companies should review furlough payments to make sure they have not claimed any money they were not entitled to. To read the piece in full with Compliance Week, click here.  



5) 10 things we learned about PR in a pandemic

Over the past few months, we’ve continued to connect with audiences, hit the headlines, start conversations online and tell stories through film.  Want to know how we’ve done it? Take a read at this piece that’s been lighting up LinkedIn from our MD Dan.