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The Week That Was #233... 5 peeks behind the week at Working Word

Showing off the best staycation spots across Gower. Reporting Coronavirus and Brexit immigration policy. Proudly announcing this year's BAFTA Cymru nominees. Highlighting the role of the whistleblower who fought for workers' justice. Inviting media to marvel at beautiful landscapes across Wales & Ireland. 

Here’s five peeks behind our week at Working Word…


1) Securing national coverage for South Wales staycations

Staycations are all the national travel media want to talk about right now and so we were thrilled to bag a spot for a long-form feature in the Mail on Sunday and MailOnline this week all about glorious Gower on behalf of our client, Visit Swansea Bay. Working with the journalist to suggest the best spots across Swansea Bay, Mumbles and Gower to visit, the resulting feature shares accommodation options, secret beaches, pubs, restaurants and many more safe staycation options for the area. Read the full piece here.


2) Talking immigration hot on the heels of Coronavirus and pre-Brexit

Following the announcement of the new points-based immigration system in July, and hot on the heels of the height of the pandemic and ahead of the impact of full Brexit, many industries and sectors across the UK worry the new immigration policy will create a massive labour shortage. On behalf of our client, Capital Law, we have been watching the story closely and have looked at the impacts of the points-based system on certain industries like the health care and social care sectors, food and drink industry, agriculture, technology, hospitality and retail sectors. So far we have secured coverage on Care Industry News, Farmers Weekly and World News regarding the challenges of the new immigration policy and what now needs to happen for internationals employed in affected sectors.


3) And the nominees are….*drum roll*

Yesterday we helped BAFTA Cymru announce the nominees for the 2020 BAFTA Cymru Awards. We also released the information that The One Show presenter, Alex Jones will be the new host for the British Academy Cymru Awards’ digital ceremony on the 25th of October, which will stream on BAFTA’s social channels at 7pm.

The awards honour excellence in broadcasting and production within film and television in Wales with 21 craft, performance and production categories in film and television as well as a special award for outstanding contribution to the international film and TV industry.

Leading the pack with a total of nine nominations is His Dark Materials, with feature film Eternal Beauty and single drama The Left Behind each receiving five nominations each. And in the coveted actor category Anthony Hopkins, Jonathan Pryce, Rob Brydon and Sion Young sit alongside their female counterparts Dafne Keen, Gabrielle Creevy, Ruth Wilson and Sally Hawkins. Llongyfarchiadau gwresog i bawb, congratulations to all nominees.

The coverage is still rolling in but a snapshot of items include The Express online sharing information about the awards’ digital format in a wider piece about the newly announced host Alex Jones. BBC Radio Cymru’s Post Cyntaf were the first to feature a live interview bright and early yesterday morning, and we also secured coverage with north and south Wales print publications, BBC Wales online and industry favourite Screen Daily.  See the full list of nominees here.


4) Dedicating news to whistleblower who fought boss for workers’ 10m

As part of our ongoing campaign for the Roadchef Employee Benefits Trust Ltd, we’ve been working on breaking news of the scandal that’s left thousands of Roadchef employees across the country significantly out of pocket.

Employees of Roadchef motorway service stations were promised a tax-free bonus for their hard work back in 1986, but the UK’s first Employee Share Ownership Plan (ESOP) turned from dream to nightmare with workers wronged by a rogue boss, ignored by government and left in financial limbo by HMRC, with payments still pending decades later.

A pivotal person in the battle for justice was former Roadchef company secretary, Tim Warwick. It was Tim who blew the whistle on the wrongdoing nearly a quarter of a century ago and had been fighting for the thousands of workers ever since. Sadly, Roadchef’s staff champion will never know if his 25-year battle for justice ends in victory as earlier this month the 69-year-old sadly passed away.

We worked to secure national coverage in The Sunday Times and pay tribute to Tim’s pivotal dedication to the fight, you can read the story online here.



5) Inviting media to enjoy the Celtic Routes

At Working Word we organise over a hundred press trips for travel and lifestyle journalists every year. But this year has been a little different. The pandemic has of course wreaked havoc on all of our travel plans, and it has also meant that the dozens of press trips we had planned for 2020 for our clients across the tourism sector had to be cancelled. But now we’re so excited to (finally!) be getting these underway and over the next few weeks we have several journalists from national media titles, as well as several travel social influencers, travelling to Wales to experience an adventure on behalf of our client, Celtic Routes, a cross Irish Sea tourism collaboration between three Welsh counties – Carms, Pembs and Ceredigion and three Irish counties – Wicklow, Wexford and Waterford. We’ll be sure to share the resulting coverage with you when it appears.